2003 - Present | Professor, University of Dayton ‐ Department of Management and Marketing | |
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Disciplines
Research Interests
Honors and Awards
- • Tsinghua University: Outstanding Undergraduate Students Award, 1993, 1994
- • Tsinghua University: Ni Tianzen Scholarship, 1995
- • University of Georgia, Terry College of Business: Comer Research Fellowship, 1999, 2000, 2001, 2002
- • University of Georgia, Terry College of Business: Research Award, 2000, 2001, 2002
- • University of Georgia, Terry College of Business, Cohen Scholarship, 2002-2003
- • University of Georgia, Graduate School Dissertation Completion Scholarship, 2002
- • University of Georgia Delegate, AMA-Sheth Doctoral Consortium, 2002
- • Academy of Marketing Science Doctoral Dissertation Competition Winner (Mary Kay Award), 2002
- • University of Georgia, Graduate Student Outstanding Teaching Award, 2003
- • University of Dayton, SBA Summer Faculty Research Grant, 2005, 2007, 2009, 2016
- • University of Dayton, Research Council Seed Grant, 2005, 2006, 2007
- • University of Dayton, Summer Research Grants for Pre-Tenure Women, 2005, 2006
- • Visiting scholar traveling fund, Department of Logistics, Hong Kong Polytechnic University, 2006
- • Winner, User-generated Content Research Competition (MSI research grant #4-1569), Marketing Science Institute and the Wharton Interactive Media Initiative, 2009 (Co-investigator: Jason Q. Zhang)
- • University of Dayton, Research Fellows Grants-in-Aid, 2009
- • 2011 Outstanding Paper Award, Emerald Literati Network
- • 2013 National Social Science Fund of China (with Li Zhang, Wenyi Chai, Tao Qin, Piqiang Teng, and Yalong Li)
- • 2014 K. C. Wang Research Scholarship
- • 2015 Hanley Sustainability Institute Scholarship Grants (Co-PI: Tom Hirunyawipada)
- • Dean’s Faculty Grant, Department of Management & Marketing and SBA Dean Office, 2018
- • University of Dayton, COIL Fellowship, 2021
Courses
- MKT 301 - Principles of Marketing
- MKT 421 - Advertising
- MBA 630 - Marketing Essentials
- MBA 639 - Special Topics in Marketing
MS, University of Georgia ‐ Department of Statistics | ||
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M.Eng, Tsinghua University ‐ Management Engineering | ||
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PhD, University of Georgia ‐ Business Administration | ||
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Contact Information
Phone: 937-229-1773
Email: