Skip to main content
Article
The Differential Effects of Retail Density: An Investigation of Goods versus Service Settings
Journal of Business Research
  • Yue Pan, University of Dayton
  • Jennifer Christie Siemens, University of Dayton
Document Type
Article
Publication Date
2-10-2010
Abstract
Two studies investigate the impact of retail density and time pressure on shoppers' store attitudes and behavioral intentions. In a goods setting, experiment 1 results show a curvilinear pattern as the level of retail density increases. That is, individuals prefer a medium level of crowding to a store with low or high crowding. This inverted-U shaped crowding effect has not previously been tested in the retailing literature. Experiment 2 employs a service setting, where the relationship between retail crowding and outcome variables is found to be linear rather than curvilinear, except under conditions of time pressure. In contrast to the goods setting, individuals have more favorable attitudes and expect to pay more for a service as the level of crowding increases. Thus, our study findings suggest that the optimal level of crowding depends on the type of retail setting.
Inclusive pages
105 - 112
ISBN/ISSN
0148-2963
Publisher
ScienceDirect
Peer Reviewed
Yes
Keywords
  • Crowding; Density; Retail; Goods; Services
Citation Information
Yue Pan and Jennifer Christie Siemens. "The Differential Effects of Retail Density: An Investigation of Goods versus Service Settings" Journal of Business Research Vol. 64 Iss. 2 (2010)
Available at: http://works.bepress.com/yue_pan/16/