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Article
Author Affiliation Index: A New Approach to Marketing Journal Ranking
Marketing Education Review
  • Yue Pan, University of Dayton
  • Carl R. Chen, University of Dayton
Document Type
Article
Publication Date
8-1-2011
Abstract
Previous research has adopted various methods to assess the relative quality of academic marketing journals. This study, as a replication and extension of Chen and Huang (2007), introduces the Author Affiliation Index (AAI) as an alternative approach to assessing marketing journal quality. The AAI is defined as the ratio of articles authored by faculties at the world's top marketing programs divided by the total number of articles by all authors. We rank current marketing journals using the AAI approach, and provide a cross-validation of journal ratings established by previous researchers. We also study the authorship/coauthorship patterns across journals. Advantages of the AAI approach and its implications are discussed.
Inclusive pages
275-287
ISBN/ISSN
1052-8008 / 2011
Publisher
Routledge Taylor & Francis
Peer Reviewed
Yes
Citation Information
Yue Pan and Carl R. Chen. "Author Affiliation Index: A New Approach to Marketing Journal Ranking" Marketing Education Review Vol. 21 Iss. 3 (2011)
Available at: http://works.bepress.com/yue_pan/11/