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Determinants of Retail Patronage: A Meta- Analytical Perspective
Journal of Retailing
  • Yue Pan, University of Dayton
  • George M. Zinkhan, University of Georgia
Document Type
Publication Date
The retail patronage idea includes such key concepts as store choice and frequency of visit. In this study, the authors synthesize previous empirical studies through a formal, critical review of retailing literature. The meta-analysis suggests that various predictors (e.g., service, product selection, quality) are strongly related to shoppers’ retail choice, whereas others (e.g., store attitude, store image) are important antecedents of shopping frequency. However, the relationships between the predictors and retail patronage vary according to the study characteristics (e.g., experimental vs. other designs). The authors offer implications for retailing research and practice.
Inclusive pages
Elsevier ScienceDirect
Peer Reviewed
  • Retail patronage; Meta-analysis; Store choice; Frequency of visit
Citation Information
Yue Pan and George M. Zinkhan. "Determinants of Retail Patronage: A Meta- Analytical Perspective" Journal of Retailing Vol. 82 Iss. 3 (2006)
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