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About Mark Cleveland

Dr. Mark Cleveland is Western Faculty Scholar, and Dancap Private Equity Professor of Consumer Behavior at Western University. He is an Associate Editor for the International Marketing Review and is currently the Director of Western’s Collaborative Graduate Program in Migration and Ethic Relations. Dr. Cleveland has also lectured at the John Molson School of Business, HEC-Montréal, Kedge Business School (Marseille), and Vienna University of Economics and Business. Dr. Cleveland’s research interests are interdisciplinary, spanning marketing, consumer behavior, and social psychology, and centering on the topics of global consumer culture, cross-cultural consumer behavior, cosmopolitanism, materialism, and social identities. He has conducted research on consumers living in 22 countries. His publications appear in the Journal of International Marketing, the International Marketing Review, the Journal of Business Research, Psychology & Marketing, the Journal of Interactive Marketing, and the Journal of Economic Psychology, among others. Dr. Cleveland’s cumulative scholarly work has more than 3000 citations on Google Scholar. His research has been featured in articles published in TheNew York Times, TheGlobe and Mail, and on CBC’s Marketplace. Dr. Cleveland has received numerous honors for his scholarly activities, including 3 best paper awards, and the Hans B. Thorelli Award, from the American Marketing Association (for the article that made the most significant and long-term contribution to international marketing theory and practice).
Links to Mark’s research articles:


June 2005 - Present Dancap Private Equity Professor of Consumer Behavior, Western University DAN Management and Organizational Studies
Present Dancap Professor of Consumer Behavior, Western University

Curriculum Vitae

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Honors and Awards

  • USC (University Students’ Council) Undergraduate Teaching Honor Roll (2012-2013)
  • Most Downloaded Papers of 30 years of the International Marketing Review
  • Top-10 Reviewer Award (for 2008-2010), the International Marketing Review
  • Best Reviewer Award, 2010 Global Marketing Conference at Tokyo
  • Dancap Private Equity Professorship in Consumer Behavior
  • Benjamin Franklin Parr Fellowship (Awarded June 2008, renewed February 2011, renewed February 2014)
  • 2007 Joe Kelly Graduate Award for Best PhD Thesis
  • Dancap Private Equity Faculty Fellowship
  • 2006 Best Paper Award for the International Journal of Advertising
  • Valedictorian, 2006 Fall Convocation, Concordia University
  • 2006 Emerald Literati Network Awards of Excellence (Highly Commended Paper Award)
  • Annual CGSA [Concordia Graduate Student’s Association] Award (2004)
  • Humberto Santos Doctoral Fellowship (October 2002)
  • AASCB’s Beta Gamma Sigma Honour Society (MSc: December 2001, PhD: September 2006)
  • Fonds F.C.A.R. Doctoral Scholarship (September 2000-September 2003)
  • Concordia University Graduate Fellowship (September 2000-September 2003)
  • Concordia University External Grant Holder Award (September 2000-September 2003)
  • Finalist: 2007 Prix d’excellence de l’Académie des Grands Montréalais / Award of Excellence of the Academy of Great Montrealers (June 2007)
  • Highly Commended Paper of 2014, International Marketing Review


  • COMMMGT 9320a/b-Marketing Management (Graduate)
  • MOS 4423F/G-Seminar in Consumer Research
  • MOS 3420F/G-Marketing Research
  • MOS 3321F/G-Consumer Behavior


September 2000 - September 2006 PhD, Concordia University, Montreal, Quebec, Canada
September 1998 - May 2000 MSc, Concordia University, Montreal, Quebec, Canada ‐ marketing
September 1990 - May 1994 BComm, Concordia University, Montreal, Quebec, Canada ‐ international business

Contact Information

Social Science Centre 3216
The University of Western Ontario


Articles (33)