Globalization, National Identity, Biculturalism and Consumer Behavior: A Longitudinal Study of Dutch ConsumersJournal of Business Research (2018)
Evidence for the presence of the global consumer culture (GCC) is substantial. The present paper contributes to this body of research by providing a longitudinal perspective emphasizing the presence, antecedents, and consequences of the GCC within the Netherlands, examining how the interplay between the local and global cultures evolves. While we found evidence that the Dutch are increasingly acculturating to the GCC, the global and local cultural forces seem to impact consumption behaviors consistently over time: NEID positively associates with the consumption of products traditionally bounded to local culture (e.g. local food and clothing), whereas the positive role of AGCC figures prominently with behaviors bound by global or foreign cultural conventions (e.g. electronics and luxuries). The expanded nomological network considers the relationships of AGCC and NEID to various demographic/cultural precursors and dispositional outcomes.
- Global Consumer Culture,
- Ethnic Identity,
- Business Administration, Management, and Operations,
- International Business,
- Tourism and Travel,
- Social and Behavioral Sciences,
- International and Area Studies,
- Social Psychology,
- Politics and Social Change,
- Race and Ethnicity and
- Sociology of Culture
Publication DateWinter January 1, 2018
Citation InformationSobol, K., Cleveland, M., & Laroche, M. (2018). Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers. Journal of Business Research, 82, 340-353.