"Ethnic Identity’s Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies" by Mark Cleveland

Article

Ethnic Identity’s Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies

Journal of the Global Academy of Marketing Science (2011)

Mark Cleveland, The University of Western Ontario
Michel Laroche
Nicolas Papadopoulos, Carleton University

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Keywords

Ethnic Identity,
Materialism,
Consumer Ethnocentrism

Disciplines

International Business,
Management Sciences and Quantitative Methods and
Marketing

Publication Date

October 7, 2011

Citation Information

Mark Cleveland, Michel Laroche and Nicolas Papadopoulos. "Ethnic Identity’s Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies" Journal of the Global Academy of Marketing Science Vol. 21 Iss. 2 (2011)
Available at: http://works.bepress.com/mark_cleveland/21/