Article
Cross-Linguistic Validation of a Unidimensional Scale for Cosmopolitanism
Journal of Business Research
(2014)
Abstract
Consumers’ positive dispositions relating to foreign countries, cultures, and products is an important yet under-researched topic, compared against the volume of research on consumers’ negative dispositions towards the same. Cosmopolitanism, conceptualized as a general dispositional orientation reflecting an affinity for cultural diversity and the proclivity to master it, garners increasing attention as a variable for international market segmentation. Empirical studies on cosmopolitanism are scarce, principally due to the absence of scale demonstrating sufficient cross-cultural validity across languages. This research reports on such a validation, across four countries and five languages. Psychometric evaluations entailed a number of techniques, including multi-group confirmatory factor analysis. The results largely confirm the cross-lingual applicability of the cosmopolitanism scale.
Keywords
- Cosmopolitanism,
- Globalization,
- Scale Validation,
- Cross-Cultural,
- Consumer Behavior
Disciplines
- Cognition and Perception,
- Communication,
- Critical and Cultural Studies,
- Human Geography,
- Human Resources Management,
- International and Intercultural Communication,
- International Business,
- Linguistics,
- Management Sciences and Quantitative Methods,
- Marketing,
- Politics and Social Change,
- Social Psychology and Interaction,
- Sociology,
- Sociology of Culture and
- Tourism and Travel
Publication Date
2014
Citation Information
Mark Cleveland, Michel Laroche, Ikuo Takahashi and Secil Erdogan. "Cross-Linguistic Validation of a Unidimensional Scale for Cosmopolitanism" Journal of Business Research Vol. 67 Iss. 3 (2014) Available at: http://works.bepress.com/mark_cleveland/28/