Article
Informational Challenges in Omnichannel Marketing: Remedies and Future Research
Journal of Marketing
(2021)
Tony Haitao Cui, Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, et al.
Omnichannel marketing is often viewed as the panacea for one-to-one marketing, but this strategic path is mired with obstacles. This ...