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About Russell Abratt

Russell Abratt is a Professor of Marketing at the H. Wayne Huizenga College of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He was Associate Dean-Internal Affairs between March 2006 and June 2008. He was Director of Academic Programmes and the FNB Professor of Marketing at the Graduate School of Business Administration, University of the Witwatersrand, Johannesburg. He holds a B.Com, MBA and a Ph.D., in Business Administration. Before entering the academic world, Professor Abratt worked in Operations Management for Foschini and in Marketing Management for Frank and Hirsch, the South African distributors of Citizen, Aiwa, Nikon and Polaroid among others. Subsequently he has acted as a marketing strategy consultant for many organizations in a variety of industries, mainly in South Africa, Zimbabwe and Swaziland. These include 3M, Pfizer, Unilever, Dow, BIC, HP and Microsoft. He has done consulting work/training in Russia, Ukraine, Poland, China, Ivory Coast, Kenya, USA, Australia and the UK.


Present Professor, Nova Southeastern University H. Wayne Huizenga School of Business and Entrepreneurship


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Professional Service and Affiliations

2017 - Present Ad-Hoc Reviewer, Journal of Strategic Marketing
2016 - Present Grant Proposal Reviewer, National Science Foundation of the USA, Alexnadria, VA.
2015 - Present Chairperson, Department Faculty Search and Screening Committee
2015 - Present Member, Department Rank and Promotions Committee
2015 - Present Member, Faculty Development Committee
2015 - Present Editorial Review Board Member, Journal of Brand Management
2013 - Present Ad-Hoc Reviewer, Journal of Retailing and Consumer Services
2013 - Present Applicant Interviewer, President's Faculty Research and Development Grant
2011 - Present Ad-Hoc Reviewer, National Research Foundation of South Africa, Pretoria, Gauteng.
2010 - Present Ad-Hoc Reviewer, Industrial Marketing Management
2005 - Present Ad-Hoc Reviewer, Journal of Business Research
2003 - Present Ad-Hoc Reviewer, Journal of Marketing Management
2003 - Present Ad-Hoc Reviewer, Management Decision
2000 - Present Ad-Hoc Reviewer, European Journal of Marketing
1995 - Present Ad-Hoc Reviewer, Journal of Product and Brand Management
1995 - Present Editorial Review Board Member, South African Journal of Business Management
1990 - Present Editorial Review Board Member, Journal of Business to Business Marketing
2016 - 2018 Chair, Cal for MKT 5125 Committee
2018 External Examiner, University of Waikato, Hamilton
2017 Conference Paper Reviewer, Global Branding Conference, Newscastle
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Honors and Awards

  • 2017 Albert Nelson Marquis Lifetime Achievement Award, Marquis Whos Who in America
  • 2014-2015 President's Huizenga College Professor of the Year
  • 2015 Named Co-Author of Most Influential Articles Published in Business in 2012 by the Emerald Publishing Group
  • 2012 Highly Commended Award Winner at the Literati Network Awards for Excellence
  • 2009 Huizenga School Faculty of the Year
  • 2003 Deans Excellence in Teaching Award
  • 1991 Convocation Distinguished Teachers Award, University of Witwatersrand, Joahnnesburg


1980 Ph.D., Marketing, University of Pretoria
1977 M.B.A., Business Administration, University of Pretoria
1974 B.S., Commerce, University of Witwatersrand

Articles (17)

Presentations (2)