|Present||Professor, Nova Southeastern University ‐ H. Wayne Huizenga School of Business and Entrepreneurship|
Professional Service and Affiliations
|2017 - Present||Ad-Hoc Reviewer, Journal of Strategic Marketing||2016 - Present||Grant Proposal Reviewer, National Science Foundation of the USA, Alexnadria, VA.||2015 - Present||Chairperson, Department Faculty Search and Screening Committee||2015 - Present||Member, Department Rank and Promotions Committee||2015 - Present||Member, Faculty Development Committee||2015 - Present||Editorial Review Board Member, Journal of Brand Management||2013 - Present||Ad-Hoc Reviewer, Journal of Retailing and Consumer Services||2013 - Present||Applicant Interviewer, President's Faculty Research and Development Grant||2011 - Present||Ad-Hoc Reviewer, National Research Foundation of South Africa, Pretoria, Gauteng.||2010 - Present||Ad-Hoc Reviewer, Industrial Marketing Management||2005 - Present||Ad-Hoc Reviewer, Journal of Business Research||2003 - Present||Ad-Hoc Reviewer, Journal of Marketing Management||2003 - Present||Ad-Hoc Reviewer, Management Decision||2000 - Present||Ad-Hoc Reviewer, European Journal of Marketing||1995 - Present||Ad-Hoc Reviewer, Journal of Product and Brand Management||1995 - Present||Editorial Review Board Member, South African Journal of Business Management||1990 - Present||Editorial Review Board Member, Journal of Business to Business Marketing||2016 - 2018||Chair, Cal for MKT 5125 Committee||2018||External Examiner, University of Waikato, Hamilton||2017||Conference Paper Reviewer, Global Branding Conference, Newscastle|
Honors and Awards
- 2017 Albert Nelson Marquis Lifetime Achievement Award, Marquis Whos Who in America
- 2014-2015 President's Huizenga College Professor of the Year
- 2015 Named Co-Author of Most Influential Articles Published in Business in 2012 by the Emerald Publishing Group
- 2012 Highly Commended Award Winner at the Literati Network Awards for Excellence
- 2009 Huizenga School Faculty of the Year
- 2003 Deans Excellence in Teaching Award
- 1991 Convocation Distinguished Teachers Award, University of Witwatersrand, Joahnnesburg
|1980||Ph.D., Marketing, University of Pretoria|
|1977||M.B.A., Business Administration, University of Pretoria|
|1974||B.S., Commerce, University of Witwatersrand|
Building a Human Brand: Brand Anthropomorphism Unravelled Business Horizons (2018)
Brand anthropomorphism has been found to enhance the ability of consumers to recognize the inherent value of brands. However, there is limited knowledge among practitioners on how to build a brand with humanlike characteristics. After ...
The Behavioral Consequences of Internal Brand Management Among Frontline Employees Journal of Product and Brand Management (2017)
Purpose The purpose of this study is to develop and test a comprehensive model for the outcomes of internal brand management (IBM), linking it to brand citizenship behavior (BCB) and intention to stay (IS) through ...
Defining and Identifying Stakeholders: Views from Management and Stakeholders South African Journal of Business Management (2016)
The focus of an organisation's marketing efforts has shifted in recent years from satisfying customer needs to value creation for stakeholders. The purpose of this research is to establish how the senior management of an ...
Sales Promotion and Brand Loyalty: Some New Insights International Journal of Education and Social Science (2015)
Sales promotions have become one of the preferred methods of marketing communication. The purpose of this study is to establish the impact of different types of monetary and nonmonetary promotions on brand loyalty and its ...
Antecedents of Brand Citizenship Behavior in Retailing Journal of Retailing and Consumer Services (2014)
There has been increased interest in retail branding yet there is a dearth of internal branding research in this industry. The purpose of this study is to explore the antecedents of Brand Citizenship Behavior (BCB) ...
Death of a Salesman: Birth of a Knowledge Broker International Journal of Electronic Customer Relationship Management (2014)
Call centres have emerged as an important channel for the sale of infrequently purchased goods and services. The purpose of this paper is to examine the predictors of sales agent performance and their changed role ...
Impact of Branding and Product Augmentation on Decision Making in the B2B Market South African Journal of Business Management (2009)
The aim of this study was to investigate the impact of the brand and product augmentation on the buyers of industrial tyres. While much has been studied about branding issues in B2C markets, very little ...
PR Practitioners in International Assignments: An Assessment of Success and the Influence of Organizational and National Cultures Corporate Communications: An International Journal (2009)
Purpose – The purpose of this paper is to report on the degree of success in international assignments that public relations (PR) practitioners experience and explores the influence of both organizational culture and national culture. ...
Banking Patronage Motives of the Urban Informal Poor Journal of Services Marketing (2007)
Purpose – The purpose of this paper is to provide an understanding of the banking needs of urban informal poor consumers in South Africa. These consumers find it difficult to obtain access to banking products. ...
Communicating Brand Personality: Are the Web Sites Doing the Talking for Food SMEs? Qualitative Market Research: An International Journal (2007)
Purpose – The purpose of this paper is to analyse web site brand communication by small to medium‐sized enterprises (SMEs) in the restaurant franchise industry, using Aaker's brand personality dimensions. It shows how an SME ...
Corporate Identity, Ethics and Reputation in Supplier-Buyer Relationships Journal of Business Ethics (2007)
Multi-national corporations (MNCs) have been criticised for not behaving ethically in some situations, which could have a negative effect on their reputation. This study examines the ethics of a large MNC in its relationship with ...
Ethics and Social Responsibility in Supplier-Customer Relationships Journal of Applied Management and Entrepreneurship (2007)
Multi-national corporations (MNCs) have been criticized for not behaving ethically in some situations. This study examines the ethics of a large MNC in its relationship with its suppliers. A brief literature review of social responsibility, ...
Brand Equity in the Business-To-Business Market Industrial Marketing Management (2004)
Brands have been developed by consumer companies but have been slow to develop in business-to-business marketing. This article explains the concept of brand equity in a specific industrial marketing setting. In addition, the sources of ...
Ethical Perceptions of South African Retailers: Management and Sales Personnel International Journal of Retail & Distribution Management (1999)
Reports on the ethical beliefs of retail salespeople, managers and executives in South Africa. Little is known about the ethical perceptions of retailers despite the fact that retailing plays a vital role in the economy. ...
An International Industry Perspective of Tourism to Post-Apartheid South Africa: Implications for Marketing Management South African Journal of Business Management (1996)
South Africa is now a democratic state and is being accepted in the community of nations. It has been shown that tourism can make a significant contribution to the development of this country by providing ...
Consumer Perceptions of a Perilous Product: International Tourism to South Africa South African Journal of Business Management (1996)
Tourism can make a significant contribution to the development of South Africa by providing employment, contributing to foreign exchange earnings and by increasing economic activity. The aim of this study was to establish current perceptions, ...
Manufacturer and Retailer Perceptions of In-Store Promotions in South Africa Journal of Marketing Management (1995)
The objective of this article was to investigate the perceptions of retailers and manufacturers with regard to in‐store promotions A literature review of in‐store promotions was undertaken in the context of channel conflict between manufacturers ...