Russell Abratt is a Professor of Marketing at the H. Wayne Huizenga College of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He was Associate Dean-Internal Affairs between March 2006 and June 2008. He was Director of Academic Programmes and the FNB Professor of Marketing at the Graduate School of Business Administration, University of the Witwatersrand, Johannesburg. He holds a B.Com, MBA and a Ph.D., in Business Administration. Before entering the academic world, Professor Abratt worked in Operations Management for Foschini and in Marketing Management for Frank and Hirsch, the South African distributors of Citizen, Aiwa, Nikon and Polaroid among others. Subsequently he has acted as a marketing strategy consultant for many organizations in a variety of industries, mainly in South Africa, Zimbabwe and Swaziland. These include 3M, Pfizer, Unilever, Dow, BIC, HP and Microsoft. He has done consulting work/training in Russia, Ukraine, Poland, China, Ivory Coast, Kenya, USA, Australia and the UK.