SelectedWorks - Robert Mackoy

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Selected Works of Robert Mackoy

Professor of Marketing

Robert Mackoy is a Professor of Marketing at Butler University's Lacy School of Business.

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About Robert Mackoy

Robert Mackoy is a Professor of Marketing at Butler University's Lacy School of Business.

Present	Professor of Marketing, Butler University ‐ Department of Marketing & Management
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Business and Marketing

Marketing

Featured researcher (with Gregory Osland) at Butler University Founders’ Day Celebration of Faculty Research – 2004
College of Business Faculty Award for Excellence in Teaching – 2004
Butler Mortar Board – Excellence in Teaching Award – 2002
Citation of Excellence by ANBAR Electronic Intelligence for article appearing in the Journal of the Academy of Marketing Science – 1998
Selected by the American Library Association as one of the top twenty contributions to the field of library instruction for article appearing in College & Research Libraries – 1998

College of Business

317/940-9694
Holcomb Building - 256

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Articles (10)

Stages and patterns of internationalization of the Chinese-owned firms : market-seeking ...

Journal of Comparative International Management (2014)

Roberto CURCI, Ling Yee, Esther LI and Robert MACKOY

This study compares and contrasts Chinese firms with internationally active value chains that started their internationalization efforts by engaging in ...

Education and Ecotourism: A Framework and Analysis of Education in ...

European Journal of Tourism, Hospitality and Recreation (2012)

Gregory E. Osland and Robert D. Mackoy

Education of tourists at nature-based lodges is an important but under-researched component of ecotourism. This paper proposes a framework that ...

Immigrant business enterprises: A classification framework conceptualization and test

Thunderbird International Business Review (2010)

Roberto Curci and Robert Mackoy

This article proposes the Immigrant Business Enterprises Classification Framework to organize immigrant-owned businesses into categories associated with different levels of ...

Dimensions of Internet Commerce Trust

Journal of Internet Commerce (2007)

D. Aiken, Robert Mackoy, B. Liu, Richard Fetter, et al.

Trust is a central construct and plays a critical role in understanding Internet consumer behavior. This research seeks to directly ...

A Bayesian Network Estimation of the Service-Profit Chain for Transport ...

Decision Sciences (2004)

Ronald D. Anderson and Robert D. Mackoy

Bayesian network methodology is used to model key linkages of the service-profit chain within the context of transportation service satisfaction. ...

Lodge Selection and Satisfaction: Attributes Valued by Ecotourists

The Journal of Tourism Studies (2004)

Robert D. Mackoy and Gregory E. Osland

Although the ecotourism literature is growing rapidly, few researchers have systematically examined how ecotourists select and evaluate lodging alternatives. Understanding ...

Building Internet Trust: Signaling through Trustmarks

International Journal of Internet Marketing and Advertising, (2004)

Aiken Damon, Greg Osland, Ben Liu and Robert Mackoy

Consumers' concerns about privacy, security, and control of personal information highlight the importance of trust in building marketing relationships in ...

Ecolodge Performance Goals and Evaluations

Journal of Ecotourism (2004)

Gregory Osland and Robert Mackoy

Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can acquire this ...

Confounds in the Measurement of Predictive Expectations

Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior (1998)

Richard A. Spreng, Robert Mackoy and Cornelia Dröge

Given the importance of predictive expectations in consumer satisfaction models, confounds in the measurement of expectations could result in misspecified ...

Effects of Library Instruction on University Students’ Satisfaction with the ...

College and Research Libraries (1998)

Anthony Stamatoplos and Robert Mackoy

Consideration of satisfaction should be an important part of the evaluation of library services. Satisfaction depends, to some extent, on ...

Contribution to Book

Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage (2007)

Gregory Osland, Robert Mackoy and Daniel H. McQuiston

Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the ...

Contribution to Book

Environmental Marketing: Bridging the Divide between the Consumption Culture and ...

Environmental Marketing: Developments in Practice, Theory and Research (1995)

Robert Mackoy, Roger J. Calantone and Cornelia L. Dröge

Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the ...

Issues in Ecolodge Management in Latin America

Travel and Tourism Research Association (2005)

Gregory E. Osland and Robert Mackoy