Born in New Orleans, LA, Pedro grew up in Mexico where he received a BA from Universidad Iberoamericana (a Jesuit institution) in Mexico City. He then went on to earn a Ph.D. in Mass Communication Research at Stanford University. His first job after the doctorate was as an Assistant Editor for the International Encyclopedia of Communications, a joint project of the Annenberg School for Communications of the University of Pennsylvania and Oxford University Press.

Back in California, he spent two years working as a consultant on usability research for high tech companies including Microsoft and Sun Microsystems. In 1991 he joined Apple Computer as the Education Manager for Latin America & Caribbean, then served as Education Business Development Manager for Apple Pacific, and finally as the Research Manager for the Apple Classrooms of Tomorrow (ACOT) program. He also held education marketing positions at Acer America and Cisco Systems, as well as Director of Market Development for the IMS Global Learning Consortium, a non-profit organization dedicated to creating technical standards for online, distributed learning.

His research interests are in teacher's technology integration and pedagogical applications of games and simulations.