SelectedWorks - Louisa Ha

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Selected Works of Louisa Ha

Professor of Research Excellence

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About Louisa Ha

Present	Professor, Bowling Green State University ‐ School of Media and Communication
Institution Organization Position Type Position Title Time Period to Options Current Position Affiliate my profile with this Institution

Communication, Broadcast and Video Studies, Communication Technology and New Media, Health Communication, Journalism Studies, Mass Communication, Public Relations and Advertising, Publishing, Social Influence and Political Communication, and Social Media

Media Management, Media Business Models, Digital and Mobile News, Social Media, New Media Technologies, Webcasting, International and Online Advertising, and Audience Research

• President’s Award for Collaborative Research and Creative Work, BGSU, 2015.
• 2nd Place Paper Open Category, Management, Marketing and Programming Division, Broadcast Education Association Annual Convention, 2015.
• 1st Place Paper, Open Category, Student Media Division, Broadcast Education Association Annual Convention, 2014.
• American Copy Editors Society Paper Award, Newspaper Division, Association for Education in Journalism and Mass Communication 2013.
• Distinguished Research Paper Award, NetStudies coauthored with graduate students Xiao Hu, Ying Xu and Ximeng Mo), 2013.
• 1st and 2nd place debut research paper awards (coauthored with graduate students Xiao Hu and Ling Fang), Interactive Media and Emerging Technology Division, Broadcast Education Association Annual Conference, Las Vegas, 2012.
• 1st place debut research paper award (coauthored with graduate student Kristy Shi), Media Management, Marketing and Programming Division, Broadcast Education Association Annual Conference, Las Vegas, 2012.
• 4th place Faculty Paper (coauthored with graduate student Xiaoqun Zhang), Communication Technology Division, Association for Education in Journalism and Mass Communication Annual Convention, Chicago, 2012.
• Special Commendation for Research of value to the developing world, the 2009 Literati Network Awards for Excellence for article published in Management Decision, “Knowledge creation and dissemination in Sub-Saharan Africa.”
• AEJMC Robert Picard Award for Books with Significant Contribution to Media Management and Economics, 2007 for Webcasting Worldwide: Business Models of an Emerging Global Medium

TCOM2700 Minorities in Video and Film
TCOM4600 Media Policy and Industry
TCOM4610/MC5610 Audience Research
TCOM4911 Media Management
TCOM4630/MC5630 Media Programming

September 1991 - July 1994	Ph.D., Michigan State University ‐ Mass Media Ph.D. Program
Institution Organization Student Type Student Title Degree Time Period to Options Currently enrolled Affiliate my profile with this Institution

Articles (21)

Internet Experience and Time Displacement of Traditional News Media Use ...

Telematics and Informatics (2012)

Louisa Ha and Ling Fang

The purpose of this study is to better understand the impact of online news use on traditional news media use ...

Political Efficacy and the Use of Local and National News ...

Electronic News, Special Issue on Election (2012)

Louisa Ha, Fang Wang, Ling Fang, Chen Yang, et al.

News media play a crucial role in democracy by serving as the watchdog of government and a distributor of political ...

Advertising Research on Asian Countries and Ethnic Groups: A Twenty ...

Dimensions (2010)

Subculture, Critical Mass, and Technology Use

Journal of Computer Information Systems (2010)

Canchu Lin and Louisa Ha

This study investigated the use of an information communication technology (ICT) system by organizational members in a higher education institution. ...

Why University Members Use and Resist Technology? A Structure Enactment ...

Journal of Computing in Higher Education (2010)

Canchu Lin, Ross Singer and Louisa Ha

This case study investigated university members' use of and resistance to a communication information technology system in a higher education ...

Determinant of Internet Use in a Rural Nigeria Village

Journal of Communication and Media Research (2010)

Primus Igboaka and Louisa Ha

There are mixed opinions about the role of Information Communication Technology (ICT) in general and the Internet in particular in ...

Subcultures and Use of Communication Information Technology in Higher Education ...

The Journal of Higher Education (2009)

Canchu Lin and Louisa Ha

This study investigated the use of a computer-mediated communication information system by organizational members in a higher education institution with ...

Influence of Cultural Dimensions on Online Interactive Review Features Implementation ...

Journal of Interactive Marketing (2008)

Gi Woong Yun, Sung-Yeon Park and Louisa Ha

This study examines the nature of online consumer-generated communications, focusing especially on consumer reviews of leading retail Web sites in ...

Integrated Model of Advertising Clutter in Offline and Online Media

International Journal of Advertising: The Review of Marketing Communications (2008)

Louisa Ha and Kim McCann

The rapid growth of online advertising raises concerns about advertising clutter in the online media environment. This paper proposes an ...

Knowledge Creation and Dissemination in Sub-Saharan Africa

Management Decision (2008)

Louisa Ha, Raphael Nnajiofor Okigbo and Primus Igboaka

The purpose of this experimental study is to examine the effects of using broadband Internet technology for creating and disseminating ...

Cross-Media Use in Electronic Media: The Role of Cable Television ...

Journal of Broadcasting & Electronic Media (2004)

Louisa Ha and Sylvia Chan-Olmsted

This article reports a national study of Internet users' usage of cable television Web site features to illustrate the dynamics ...

Webcasting Business Models of Click-and-Bricks and Pure-Play Media: A Comparative ...

International Journal of Media Management (2004)

Louisa Ha and Richard Ganahl

This article identifies the business models of leading Webcasters in the United States and South Korea and proposes a cross-cultural ...

Crossing Offline and Online Media: A Comparison of Online Advertising ...

Journal of Interactive Advertising (2003)

This paper presents findings of a study comparing the advertising on the web sites supported by offline media and on ...

Consumption of Over-the-Counter Drugs and Attitudes Towards Over-the-Counter Drug Advertising ...

Proceedings of the 1997 Conference of the American Academy of Advertising (1997)

Kara K. Chan and Louisa Ha

A survey of 547 adults from the United States and Hong Kong was conducted to compare their perceptions about functions ...

Subscriber's Behaviors in Electronic Discussion Groups: A Comparison Between ...

Conference on Telecommunications and Information Markets (1995)

This paper examines subscribers' behaviors in electronic discussion groups and compares the behavior of academic and practitioner subscribers. Data were ...

DTVsubchannelUse.BEA.final.pdf

Broadcast Education Association Conference (2015)

Louisa Ha, Gi Woong Yun and Ruimeng Yang

This study examines audiences’ awareness and use of digital TV multicast in an online survey and compares the use of ...

AAA.social.media.influencer.presentation.pptx

American Academy of Advertising (2021)

Unpublished Paper

Effects of Data Collection Mode and Response Entry Device on ...

Media and Communications (2016)

Louisa Ha, Chenjie Zhang and Weiwei Jiang

Survey has been widely used as a data collection method for both academic andadministrative research. Different modes of conducting surveys ...

Media Repertoire and Multiplatform Media Use: Media Consumption Diversity in ...

School of Media and Communication Faculty Publications (2013)

Slides presented at the Mass Communication and Society Division, AEJMC Annual Convention, Washington DC August 11, 2013 by Louisa Ha.

Problem Behaviors in ASD: Comparing Parent and Professional Concerns [Slides]

School of Media and Communication Faculty Publications (2012)

Louisa Ha, Siva Priya Santhanam, Lisa Shattuck, Elizabeth Witter, et al.

Slides presented at the ASHA Convention Atlanta, Georgia, November, 2012 by Siva priya Santhanam, Lisa Shattuck, Elizabeth Witter, Lynne E. ...

Diffusion of news services and political news in mobile media ...

School of Media and Communication Faculty Publications (2012)

Slides presented at Communication Technology Division, the annual conference of the Association for Education in Journalism & Mass Communication, Chicago, ...

SNS as the Bellwether in Cyberspace: A Study on SNS ...

School of Media and Communication Faculty Publications (2012)

Louisa Ha and Xiao Hu

Slides from a presentation given at the Interactive Media and Emerging Technology Division, Broadcast Educators Association Annual Convention on April ...

Social Media Involvement Among College Students and General Population: Implication ...

School of Media and Communication Faculty Publications (2012)

Louisa Ha and Xiao Hu

Slides from a presentation given by Louisa Ha and Xiao Hu.

Parents and Professionals' Autism Information Environment Assessment, Information Needs and ...

School of Media and Communication Faculty Publications (2012)

Louisa Ha, Lynne Elizabeth Hewitt and Linell Weinberg

Slides from a presentation given by Louisa Ha, Lynne Hewitt, and Linell Weinberg in 2012.

Leisure Time Budget, Time Price and Consumption of Traditional News ...

School of Media and Communication Faculty Publications (2011)

Louisa Ha and Xiaoqun Zhang

Slides presented at Media Management and Economics Division, Association for Education in Journalism and Mass Communication Association Annual Convention, August ...