Effects of Data Collection Mode and Response Entry Device on Survey Response QualityMedia and Communications (2016)
Survey has been widely used as a data collection method for both academic and
administrative research. Different modes of conducting surveys have been created and
continuously developed (Groves, 2011). With the fast-growing penetration of smartphones and
other mobile media, survey researchers are faced with the challenge of how to make use of them
in surveys while ensuring high data quality and minimizing bias in the coverage (Watson,
Zamith, Cavanah & Lewis, 2015). It is especially important to note that Web surveys are now
displayed on different devices with different screen sizes and entry methods. So how response
entry devices affect response quality is another important question for survey researchers. This
study attempts to address these issues by examining the effects of survey modes and response
entry device on response quality.
Publication DateApril, 2016
Citation InformationLouisa Ha, Chenjie Zhang and Weiwei Jiang. "Effects of Data Collection Mode and Response Entry Device on Survey Response Quality" Media and Communications (2016)
Available at: http://works.bepress.com/louisa_ha/35/
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