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About Emily E. West

My research interests are in the areas of media and cultural studies of health, promotional culture, qualitative research methods, and gender and performance. I'm the co-editor of The Routledge Companion to Advertising and Promotional Culture (Routledge, 2013), and my publications about consumer culture appear in the journals Popular Communication, Feminist Media Studies, Journal of Consumer Culture, and International Journal of Cultural Studies. Articles from a collaborative project on American cheerleading have been published in Social Problems and Text & Performance Quarterly. My current research how users experience health care a consumer issue, and how this shapes their perspectives on health and health care policy.


Present Associate Director, Institute for Social Science Research, University of Massachusetts Amherst
Present Associate Professor, Department of Communication, University of Massachusetts Amherst

Curriculum Vitae

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Honors and Awards

  • UMass Center for Public Policy & Administration Grants Workshop Fellow, 2009-2010
  • UMass College of Social and Behavioral Sciences Proposal Preparation Grant 2010
  • UMass Mellon Mutual Mentoring Team Grant (“M3”) for 2009-2010, as part of the Communication Department Junior Faculty Writing Group
  • Lilly Fellowship, awarded by UMass-Amherst Center for Teaching
  • Advertising Educational Foundation Visiting Professor Program Fellowship, Summer 2007
  • UMass ISSR Grant Workshop Fellow 2013-14


  • Communication 121 - Introduction to Media and Culture
  • Communication 620 - Qualitative Research Methods
  • Communication 724 - Audience Research & Cultural Studies
  • Communication 794O - Consumer Culture
  • Communication 428 - Freedom of Expression
  • Communication 337 - Media Audiences
  • Communication 338 - Consumer Culture
  • Communication 394CI - Communication Inquiry
  • Communication 228 - Visual Communication

Contact Information

University of Massachusetts Amherst
Integrative Learning Center, Rm N324
650 North Pleasant Street
Amherst, MA 01003-1100

Promotional Culture (1)

Health Care Discourse (5)

Consumer Culture and Emotion (7)

Gender Performance (5)

Media and Nationalism (4)