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About Emily E. West

My research interests are in the areas of digital media and promotional culture, platform studies, affective and attention economies, and critical health communication. I'm the co-editor of The Routledge Companion to Advertising and Promotional Culture (Routledge, 2013), and my publications appear in internationally recognized journals and edited volumes including International Journal of Communication, Health Communication, Popular Communication, Feminist Media Studies, Journal of Consumer Culture, and International Journal of Cultural Studies. My current research is about the tech giant Amazon, titled Branding Ubiquity: Amazon, Digital Distribution, and Platform Capitalism, and will be published with The MIT Press in 2021.


Present Associate Professor, Department of Communication, University of Massachusetts Amherst

Curriculum Vitae

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Honors and Awards

  • UMass Center for Public Policy & Administration Grants Workshop Fellow, 2009-2010
  • UMass College of Social and Behavioral Sciences Proposal Preparation Grant 2010
  • UMass Mellon Mutual Mentoring Team Grant (“M3”) for 2009-2010, as part of the Communication Department Junior Faculty Writing Group
  • Lilly Fellowship, awarded by UMass-Amherst Center for Teaching
  • Advertising Educational Foundation Visiting Professor Program Fellowship, Summer 2007
  • UMass ISSR Grant Workshop Fellow 2013-14


  • Communication 121 - Introduction to Media and Culture
  • Communication 620 - Qualitative Research Methods
  • Communication 724 - Audience Research & Cultural Studies
  • Communication 794O - Consumer Culture
  • Communication 428 - Freedom of Expression
  • Communication 337 - Media Audiences
  • Communication 338 - Consumer Culture
  • Communication 394CI - Communication Inquiry
  • Communication 228 - Visual Communication

Contact Information

University of Massachusetts Amherst
Integrative Learning Center
650 North Pleasant Street
Amherst, MA 01003-1100

Digital Media & Promotional Culture (4)

Consumer Culture, Affect, and Emotion (10)

Health Care Discourse (6)

Media and Nationalism (4)

Gender Performance (5)