Edwin R. Stafford, Ph.D., is a professor of marketing, public speaker, and documentary film producer whose work centers on the market barriers, organizational strategies, and public policy issues related to the market diffusion of renewable energy and clean technology (a.k.a., "cleantech"). Particular attention centers on "green marketing" and the strategic interactions among market players (e.g., incumbent firms, new entrants, government agencies, advocates) who maintain competing interests in the cleantech and green product diffusion process.
His published research has appeared in both business and environmental policy journals, and he has been a frequent op-ed contributor for the local and national press about renewable energy, corporate sustainability, and cleantech issues. Ed also has been quoted or his research has been featured in a variety of newspapers and magazines, including The Wall Street Journal, Business Week.com, The New York Times Magazine, The New York Times, Newsweek, USA Today, and the Christian Science Monitor, and he is a frequent guest speaker for conferences (e.g., Windustry’s Community Wind Across America, USU Partners in Business, and Bioneers), civic and professional organizations (e.g., Utah Advertising Federation, Utah Interfaith Power & Light) and universities and schools (e.g., Clark University, University of Utah, Bridgerland Applied Technical College). He has been an advisor to the Utah Energy Office and a collaborator with the National Renewable Energy Laboratory and Wind Powering America in Golden, Colorado.