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About Edwin R. Stafford

Edwin R. Stafford, Ph.D., is a professor of marketing, public speaker, and documentary film producer whose work centers on the market barriers, organizational strategies, and public policy issues related to the market diffusion of renewable energy and clean technology (a.k.a., "cleantech"). Particular attention centers on "green marketing" and the strategic interactions among market players (e.g., incumbent firms, new entrants, government agencies, advocates) who maintain competing interests in the cleantech and green product diffusion process.
His published research has appeared in both business and environmental policy journals, and he has been a frequent op-ed contributor for the local and national press about renewable energy, corporate sustainability, and cleantech issues. Ed also has been quoted or his research has been featured in a variety of newspapers and magazines, including The Wall Street Journal, Business, The New York Times Magazine, The New York Times, Newsweek, USA Today, and the Christian Science Monitor, and he is a frequent guest speaker for conferences (e.g., Windustry’s Community Wind Across America, USU Partners in Business, and Bioneers), civic and professional organizations (e.g., Utah Advertising Federation, Utah Interfaith Power & Light) and universities and schools (e.g., Clark University, University of Utah, Bridgerland Applied Technical College). He has been an advisor to the Utah Energy Office and a collaborator with the National Renewable Energy Laboratory and Wind Powering America in Golden, Colorado.


Present Professor, Utah State University Marketing and Strategy

Curriculum Vitae

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Honors and Awards

  • Eldon J. Gardner Teaching Award, Utah State University(May 2003)
  • Bill E. Robins University "Teacher of the Year", Utah State University(April 2003)
  • Business Administration Department "Teacher of the Year", Utah State University(April 2003)
  • College of Business "Teacher of the Year", Utah State University College of Business(April 2003)
  • Merrill Library Faculty Award for Library Literacy, Utah State University Library(April 2003)
  • "Meritorious Achievement in Environmental Education" Award, Salt Lake Organizing Committee for the Olympic Winter Games of 2002(April 2000)

Contact Information

Phone: (435) 797-3890
Office: Eccles Business (BUS) 304


Articles (38)