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Article
Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products
Management Faculty Publications
  • Jacquelyn A. Ottman
  • Edwin R. Stafford, Utah State University
  • Cathy L. Hartman, Utah State University
Document Type
Article
Publication Date
1-1-2006
Citation Information
Ottman, Jacquelyn A., Edwin R. Stafford, and Cathy L. Hartman (2006), “Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products,” Environment, 48 (June), 22-36