Article
Avoiding
Green
Marketing
Myopia:
Ways
to
Improve
Consumer
Appeal
for
Environmentally
Preferable
Products
Management Faculty Publications
Document Type
Article
Publication Date
1-1-2006
Citation Information
Ottman,
Jacquelyn
A.,
Edwin
R.
Stafford,
and
Cathy
L.
Hartman
(2006),
“Avoiding
Green
Marketing
Myopia:
Ways
to
Improve
Consumer
Appeal
for
Environmentally
Preferable
Products,”
Environment,
48
(June),
22-36