"Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products" by Jacquelyn A. Ottman

Selected Works of Edwin R. Stafford

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Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products

Management Faculty Publications

Jacquelyn A. Ottman
Edwin R. Stafford, Utah State University
Cathy L. Hartman, Utah State University

Document Type

Article

Publication Date

1-1-2006

Citation Information

Ottman, Jacquelyn A., Edwin R. Stafford, and Cathy L. Hartman (2006), “Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products,” Environment, 48 (June), 22-36