Associate Professor
Prof. Dai’s primary research interest is marketing strategy with a focus on retail patronage and pricing, positioning, and global marketing. Her scholarly work has been published in refereed journals, including Psychology and Marketing and Journal of Electronic Commerce Research. Bo has taught classes such as retailing, principles of marketing, and consumer behavior at multiple universities including the University of North Texas, Sam Houston State University, and Auburn University.
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About Bo Dai
Prof. Dai’s primary research interest is marketing strategy with a focus on retail patronage and pricing, positioning, and global marketing. Her scholarly work has been published in refereed journals, including Psychology and Marketing and Journal of Electronic Commerce Research. Bo has taught classes such as retailing, principles of marketing, and consumer behavior at multiple universities including the University of North Texas, Sam Houston State University, and Auburn University.
| Present | Faculty Member, Georgia Southern University ‐ Department of Marketing | |
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Disciplines
Research Interests
Honors and Awards
- Graduate Research Fellowship Auburn University (2004-2006)
- Graduate Teaching Fellowship Auburn University (2006-2010)
- 3rd Place Winner of National Textile Center (NTC) Research Presentation Competition (2007)
- Competitive Graduate Scholarship, Toulouse Graduate School, University of North Texas (2011-2013)
- Academic Achievement Scholarship, Toulouse Graduate School, University of North Texas (2011-2014)
Courses
- Principles of Marketing (MKTG 3131)
- Principles of Retailing (MKTG 3135)
- Retailing (MKTG 3335)
- Marketing Research (MKTG 4131)
- Retailing Management (MKTG 4600)
Contact Information
PO Box 8154
Statesboro, GA 30460
Phone: (912) 478-3372
Office: COBA 2226
Email:
