Skip to main content
profile image
Selected Works of Bo Dai
Presentation
Perceived (Un)fairness of Dynamic Pricing and Its Impact on Consumer Behavioral Outcomes
American Collegiate Retailing Association Conference (2009)
  • Bo Dai, Georgia Southern University
  • Sandra Forsythe, Auburn University
Keywords
  • Perceived price unfairness,
  • Dynamic pricing,
  • Consumer behavioral outcomes
Disciplines
Publication Date
Winter 2009
Location
New York City, NY
Citation Information
Bo Dai and Sandra Forsythe. "Perceived (Un)fairness of Dynamic Pricing and Its Impact on Consumer Behavioral Outcomes" American Collegiate Retailing Association Conference (2009)
Available at: http://works.bepress.com/bo_dai/10/