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Selected Works of Bo Dai
Presentation
Perceived Fairness of Dynamic Pricing and Its Impact on Consumer Behavioral Outcomes
Auburn University 2010 Graduate Scholars Forum (2010)
  • Bo Dai, Georgia Southern University
Keywords
  • Perceived price fairness,
  • Dynamic pricing,
  • Consumer behavior
Disciplines
Publication Date
March, 2010
Location
Auburn, AL
Citation Information
Bo Dai. "Perceived Fairness of Dynamic Pricing and Its Impact on Consumer Behavioral Outcomes" Auburn University 2010 Graduate Scholars Forum (2010)
Available at: http://works.bepress.com/bo_dai/16/