SelectedWorks - Deborah Owens

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Selected Works of Deborah Owens

Associate Professor

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About Deborah Owens

Present	Associate Professor, The University of Akron
Institution Organization Position Type Position Title Time Period to Options Current Position Affiliate my profile with this Institution
Present	Department of Marketing, The University of Akron
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Philosophy and Marketing

Phone: (330) 972-8079

Viewing International Students as State Stimulus Potential: Current Perceptions and ...

Journal of Marketing for Higher Education (2011)

Deborah Owens, Prashant Srivastava and Aniqa Feerasta

In this difficult economic climate state policy makers are increasingly focused on higher education as an economic development tool. Many ...

Personality Traits and Its Effect on Brand Commitment: An Empirical ...

Department of Marketing (2010)

Marketing Ohios Universities to Global Talent: Current Perceptions and Future ...

Department of Marketing (2010)

Preference for Consistency and Its Relationship with Brand Commitment: An ...

Department of Marketing (2008)

Customer Analysis: The Right Behaviors

Department of Marketing (2007)

INTERNATIONAL DIFFUSION RESEARCH: A PROPOSITIONAL INVENTORY FOR FUTURE RESEARCH.

Department of Marketing (2007)

Target Marketing

Department of Marketing (2007)

Kotler's 'Mega Marketing

Department of Marketing (2006)

Business Plan Project Workbook

Department of Marketing (2005)

Threats to international operations: dealing with political risk at the ...

Department of Marketing (2005)

The purpose of this study is to explore the relationship between specific forms of political risk and the political activities ...

Antecedents of Firm Level Political Behavior in the Global Marketplace ...

Department of Marketing (2004)

AN EMPIRICAL INVESTIGATION OF MARKET BARRIERS AND THE POLITICAL ACTIVITIES ...

Department of Marketing (2002)

A number of obstacles, many originating from political/government sources, adversely affect individual firms involved in operations outside of their domestic ...

A cross-cultural/cross-national study of influencing factors and socially desirable ...

Department of Marketing (2001)

Influencing Factors and Socially Desirable Responses Biases in an International ...

Department of Marketing (2001)

The Differential Impact of Price Related Consumer Promotions on Loyal ...

Department of Marketing (2001)

Consumer goods manufacturers regularly spend millions of dollars annually on sales promotions such as couponing, rebates, sweepstakes, and other premium ...

A COMPARISON OF PRODUCT ATTRIBUTES IN A CROSS-CULTURAL/CROSS-NATIONAL CONTEXT.

Department of Marketing (2000)

Advanced Elastomer Systems

Department of Marketing (2000)

Business Marketing Sales Interactions

Department of Marketing (1999)

Evaluating a firm's customer service department.

Department of Marketing (1999)

While everyone talks about the importance of providing outstanding customer service, few can explain how to determine if your customer ...

The Effect of Simplifying the Complaint Process: A Field Investigation

Department of Marketing (1999)