"Preference for Consistency and Its Relationship with Brand Commitment: An Empirical Investigation" by Deborah Owens

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Preference for Consistency and Its Relationship with Brand Commitment: An Empirical Investigation

Department of Marketing

Deborah Owens, The University of Akron

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Document Type

Article

Publication Date

4-1-2008

Citation Information

Deborah Owens. "Preference for Consistency and Its Relationship with Brand Commitment: An Empirical Investigation" (2008)
Available at: http://works.bepress.com/deborah_owens/7/