Amber Reinhart's research focuses on message design and behavior change, mainly in the area of health communication. She is interested in looking at the best ways to craft persuasive messages and other intervention components that will facilitate the greatest behavioral change (e.g., help people to find accurate health information online, sign organ and tissue donor cards, stop risky health behaviors) in selected populations.  She believes that by understanding the communicative process people experience when receiving a persuasive message, researchers can better isolate and identify the message characteristics that are pivotal when trying to change attitudes and behaviors. Message design clearly matters, and more thoughtful and informed approaches can have a significant impact on the lives of the segmented audiences for any given message. She is also interested in how new technologies affect health decisions.  Her work has been published in Communication Monographs, Health Communication, and Communication Reports. Her teaching focuses on health and interpersonal communication.