Linchi Kwok (Lingzhi Guo) is an Assistant Professor of Hospitality Management at Syracuse University (SU) in Syracuse, New York, where he developed and teaches several hospitality and management courses, such as Managing Service Organizations in Social Media, Hospitality Human Resource Management, Hotel and Resort Operations, and Leadership and Career Management. In 2011, Linchi was named a Kauffman Professor in Entrepreneurship and Innovation at SU to support the university’s initiatives in teaching and research excellence in entrepreneurship and innovation. Linchi’s research interests include social media and its business applications, employee recruitment and selection, organizational behaviors, and hospitality management. His publications have appeared in the International Journal of Hospitality Management, Event Management, and Journal of Human Resources in Hospitality & Tourism. In 2010, Linchi received grant funding to support his research on social media, including the Harrah Hospitality Research Center Grant Award Program 2010 from the University of Nevada, Las Vegas. Since 2008, Linchi has presented 20+ authored/co-authored papers in a variety of peer-reviewed conferences in hospitality, information studies, and managerial psychology. He is on the editorial board HOSTEUR™, an official publication of the I-CHRIE (International Council on Hotel, Restaurant, and Institutional Education), and serves as an ad hoc reviewer for over five hospitality/social science journals and conferences. Linchi holds a Ph.D. degree in Hospitality Administration and a Master of Science degree in Restaurant, Hotel, and Institutional Management from Texas Tech University. Linchi’s professional portfolio also includes several years of managerial and hands-on experience in the hospitality industry in the U.S. and mainland China. In addition to his work as a professor and researcher, Linchi is a thought leader in the hospitality field, contributing to several professional blogs, including this blog, Social Media Strategies, BlogNotions and GraduatingSuccess. Linchi’s perspectives on social media have been quoted in The New York Times and Voyager’s World. Linchi is also an active member of the community and have conducted invited presentations on dinner etiquette and research methods.
Referred Journal Articles
Exploratory-triangulation design in mixed methods studies: A case of examining graduating seniors who meet hospitality recruiters’ selection criteria., Tourism and Hospitality Research (2013)
This article introduces the exploratory-triangulation mixed methods approach to hospitality and tourism research. A specific...
Spreading Social Media Messages on Facebook: An Analysis of Restaurant Business-to-Consumer Communications (with Bei Yu), Cornell Hospitality Quarterly (2013)
As a method of determining what types of social media messages work best for hospitality...
A Comparison of Graduating Seniors Who Receive Job Offers and Those Who Do Not according to Hospitality Recruiters’ Selection Criteria (with Charlie R. Adams and Du Feng), International Journal of Hospitality Management (2012)
This study used an exploratory mixed methods approach to identify the characteristics possessed by hospitality...
Seeking jobs on social media: Are you ready?, HOSTEUR™ (2011)
This paper answers three research questions:
1. What is social media? 2. How do companies...
Factors influencing hospitality recruiters' hiring decisions in college recruiting (with Charlie R. Adams and Margret Ann (Peggie) Price), Journal of Human Resources in Hospitality & Tourism (2011)
The purpose of this study was to assess the criteria employed by hospitality recruiters to...
Contributions to Books
Developing a typology of social media messages: A preliminary analysis of restaurants' Facebook posts (with Bei Yu and Miam Chen), Advances in Service Quality, Innovation and Excellence (2011)
This study adopted a grounded theory approach and developed a typology of social media messages...
Toward predicting poularity of social marketing messages (with Bei Yu and Miam Chen), Social Computing, Behavioral-Cultural Modeling and Prediction: Lecture Notes in Computer Science (2011)
Computing, Behavioral-Cultural Modeling and Prediction: Lecture Notes in Computer Science (pp. 317-324). Heidelberg, Germany: Springer....
Selected Conference Papers
Meeting the Assumptions Underlying Statistical Methods Used in Tourism Research: A Review of Articles Published in a Korean-Language Journal and an English-Language Journal (with Hyojin Kim, Kwang-Woo Lee, and Betty Lee Stout), Graduate Student Research Conference in Hospitality and Tourism (2011)
The aim of this study is to compare the consideration given to statistical assumptions by...
Social Media as an Employee Recruitment Tool (with Sarah L. Bicky), Graduate Student Research Conference in Hospitality and Tourism (2011)
Social media can be used in the hospitality industry as a recruiting tool. Social networking...
An Analysis of Information Sources for Trust Development in Managerial Relationships (with Yung-Kuei Huang), Graduate Student Research Conference in Hospitality and Tourism (2011)
In view of different information-processing approaches over the course of a managerial relationship, this paper...
Organizational Impression Management Behaviors in Social Media: A Perspective of a Social Networking Site (with Kelsey H. Terrell), Graduate Student Research Conference in Hospitality and Tourism (2011)
In the macro-organizational level, Impression management (IM) is the study of how organizations attempt to...