Social media can be used in the hospitality industry as a recruiting tool. Social networking sites are able to provide a method for recruiters to build two-way communication and engage job candidates. The appeal of lower costs for corporations also makes social media an attractive recruiting method. However, there is a lack of information about how job candidates perceive social media in the job search process and their ability to examine job openings. This proposed study will survey job applicants and examine their reaction to an organization’s employment brand, the company website, and the applicant attraction to a company. In addition, it will study job applicants’ expected commitment to the company after hire.