Before joining SHU in 2005, Kittipong had taught a variety of MIS courses including
System Analysis and Design, Electronic Commerce, Introduction to Management Information
Systems, and programming courses at AuburnUniversity. His primary teaching at SHU
includes Dynamics of Information Technology and Computer-based Business Problem Solving. 

Dr. Kittipong's research interest covers electronic commerce subjects and
information system issues within organization. He is currently working on several
research areas including critical success factors for e-commerce in developing countries,
cross-cultural gender-stereotyping of computing, and information-system-related ethical
issues in education. He also presents his research annually at the American Conference on
Information Systems (AMCIS) and the national Decision Sciences Institute conference

Ph.D. in MIS from Auburn University in 2005 

MS in Management of Technology (MOT) from University of Alabama in Huntsville in 1998 

BS in Mathematics from Chulalongkorn University in Bangkok Thailand in 1995 



A Preliminary Investigation of Intention to Use an Electronic Textbook (with Yajiong Xue), Business Faculty Publications (2011)

The idea of an electronic textbook (e-textbook) is nothing new. Among benefits of e-textbooks are...



Investigation Into Gender Perception Toward Computing: A Comparison Between the U.S. and India (with Thaweephan Leingpibul and Thomas Coe), Business Faculty Publications (2010)

A potential explanation for the decline of female participation in computing-related education and careers in...



Should Individual Investors Use Technical Trading Rules to Attempt to Beat the Market? (with Thomas S. Coe), Business Faculty Publications (2010)

Abstract: Problem statement: Despite widespread academic acceptance of the Efficient Markets Hypothesis, some stock traders...



Why Females Do Not Choose Computing? A Lesson Learned from China (with Thaweephan Leingpibul), Business Faculty Publications (2010)

The declining participation of young American females in computing fields negatively impacts diversity in the...



An Investigation Into The Relationship Between Gender Perception Of Computing, Computer Self-efficacy, And Computer Anxiety: A Comparison Study Between Chinese Females And American Females, WCOB Working Papers (2009)

It is believed that the perception that computing is a male domain has discouraged American...