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Faculty Selected Works of Gerald Yong Gao
Article
Market Orientation and Performance of Export Ventures: The Process through Marketing Capabilities and Positional Advantages
Journal of the Academy of Marketing Science (2011)
  • Gerald Yong Gao
  • Janet Y. Murray, University of Missouri-St. Louis
  • Masaaki Kotabe, Temple University
Disciplines
Publication Date
2011
Citation Information
Gerald Yong Gao, Janet Y. Murray and Masaaki Kotabe. "Market Orientation and Performance of Export Ventures: The Process through Marketing Capabilities and Positional Advantages" Journal of the Academy of Marketing Science Vol. 39 Iss. 2 (2011) p. 252 - 265
Available at: http://works.bepress.com/yong-gao/9/