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About Gerald Yong Gao

Gerald Yong Gao is a Professor of Marketing at the College of Business Administration, University of Missouri-St. Louis. He received his B.A. in economics from Peking University and a Ph.D. degree in marketing from the University of Hong Kong. His research interests include marketing and innovation strategies, export, FDI performance, and strategic orientations, with a particular emphasis on emerging markets. His papers have been published in scholarly journals such as the Administrative Science Quarterly, the Journal of International Business Studies, the Journal of the Academy of Marketing Science, the Journal of Operations Management, the International Journal of Research in Marketing, the Journal of International Marketing, the Management International Review, the Journal of World Business, and International Marketing Review, among others.

He has won several research and teaching awards including Anheuser-Bush Award for Excellence in Teaching and the Douglas E. Durand Award for Research Excellence, and best paper awards at conferences. He currently serves on the editorial board of the Journal of International Marketing and the Asia Pacific Journal of Management.


Positions

Present International Business Fellow, University of Missouri-St. Louis ‐ International Business Institute
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Present Professor, University of Missouri-St. Louis ‐ Department of Marketing
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2012 - 2017 Associate Professor, University of Missouri-St. Louis
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2006 - 2012 Assistant Professor, University of Missouri-St. Louis
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2005 - 2006 Visiting Scholar, Australian Graduate School of Management ‐ Centre for Corporate Change
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Curriculum Vitae

Disciplines

Research Interests

Grants

2011 - 2013 The Development and Contingent Value of Marketing and Technology Capabilities in China: A Longitudinal and Multilevel Study
City of Hong Kong - Co-1
General Research Fund
$51,000
$
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Professional Service and Affiliations

2014 - 2017 Area Editor of Marketing, Journal of Asian Business Studies
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Honors and Awards

  • Young Scholar Best Paper Award, CIMaR 25th Annual Conference, 2016
  • Certificate of Excellence in Reviewing, Journal of International Management, 2013
  • Douglas E. Durand Award for Research Excellence, 2010
  • Best Paper Award, Global Marketing Track, American Marketing Association Summer Educator's Conference, 2010
  • Anheuser-Bush Award for Excellence in Teaching, 2008
  • Endeavour Australia Cheung Kong Award, 2005
  • Academy of International Business Doctoral Consortium Fellow, 2005
  • Delegate of the Yousei Leadership Forum, South Korea, 2004
  • Postgraduate Studentship, University of Hong Kong, 2001-2006
  • New Oriental Award for Excellence in English Studies, 2000
  • Student Leadership Award, Peking University, 1998
  • Champion of Freshman Debate Competition, Peking University, 1997

Courses

  • MKTG 3700 - Basic Marketing
  • MKTG 5780 - Seminar in International Marketing
  • MKTG 5700 - Contemporary Marketing Concepts

Education

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2006 PhD, The University of Hong Kong ‐ School of Business
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2001 BA, Peking University ‐ School of Economics
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Open Access Works (1)

Research Works (22)