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Faculty Selected Works of Gerald Yong Gao
Article
Reducing Distributor Opportunism: Effects of Monitoring Mechanisms, Norm-based Information Exchange, and Market Orientation
Journal of World Business (2011)
  • Gerald Yong Gao
  • Min Ju, University of Missouri-St. Louis
  • Janet Y. Murray, University of Missouri-St. Louis
  • Masaaki Kotabe, Temple University
Disciplines
Publication Date
2011
Citation Information
Gerald Yong Gao, Min Ju, Janet Y. Murray and Masaaki Kotabe. "Reducing Distributor Opportunism: Effects of Monitoring Mechanisms, Norm-based Information Exchange, and Market Orientation" Journal of World Business Vol. 46 Iss. 4 (2011) p. 487 - 496
Available at: http://works.bepress.com/yong-gao/8/