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Article
Assessing Measurement Invariance of Export Market Orientation: A Study of Chinese and Non-Chinese Firms in China
Journal of International Marketing
(2007)
Abstract
In response to numerous calls for the cross-cultural validation of measures used in international research, the authors assess measurement invariance of the export market orientation (EMO) and export performance (EP) constructs using 491 Chinese and non-Chinese export ventures in China. The results show that both the EMO and the EP scales are invariant between Chinese and non-Chinese export ventures. In addition, different EMO components have differential effects on EP for Chinese versus non-Chinese firms. To achieve higher EP, Chinese firms should focus on export intelligence responsiveness, and non-Chinese firms should concentrate their efforts on export intelligence generation. The authors discuss implications and suggest directions for further research.
Disciplines
Publication Date
December, 2007
DOI
10.1509/jimk.15.4.41
Citation Information
Gerald Yong Gao, Janet Y. Murray, Masaaki Kotabe and Nan Zhou. "Assessing Measurement Invariance of Export Market Orientation: A Study of Chinese and Non-Chinese Firms in China" Journal of International Marketing Vol. 15 Iss. 4 (2007) p. 41 - 62 Available at: http://works.bepress.com/yong-gao/13/