Associate Professor, Hospitality, Tourism, and Event Management
Dr. Yinghua Huang is an Associate Professor at the Department of Hospitality, Tourism, and Event Management at San Jose State University. She received her Ph.D. in Hospitality and Tourism Management from Oklahoma State University. Her research interests include sustainable tourism, destination marketing, consumer behaviors, and big data analytics.
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About Yinghua Huang
Dr. Yinghua Huang is an Associate Professor at the Department of Hospitality, Tourism, and Event Management at San Jose State University. She received her Ph.D. in Hospitality and Tourism Management from Oklahoma State University. Her research interests include sustainable tourism, destination marketing, consumer behaviors, and big data analytics.
| August 2016 - Present | Associate Professor, San Jose State University | |
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| August 2013 - July 2016 | Assistant Professor, San Jose State University ‐ Department of Hospitality Management | |
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| 2012 - 2013 | Lecturer, San Jose State University | |
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| 2011 - 2011 | Co-Instructor, Oklahoma State University - Main Campus | |
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| 2008 | Co-Instructor, University of Wisconsin-Whitewater | |
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| 2006 - 2007 | Lecturer, Xiamen University | |
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Disciplines
Grants
| 2016 - 2017 | Revenue Management Strategies and Best Practices in Hospitality Industry |
| Corporate Contract from Henan Chenzhong Real Estate Co. Ltd. | |
| Role: Principal Investigator | |
| $30,000 | |
| 2015 - 2016 | Big Data Applications in Hospitality and Tourism Industries |
| Corporate contract from Beijing Yanchang Petrochemical Product Co. Ltd. | |
| Role: Principal Investigator | |
| $50,000 | |
| 2015 | A Market Feasibility Study of Hotel Investment in Silicon Valley, California |
| Corporate grant from Dalian Dianye Real Estate Development Co. Ltd. | |
| Role: Principal Investigator | |
| $50,000 | |
| 2008 - 2008 | Store Image, Satisfaction and Behavioral Intentions: A Study of College Town Residents' Grocery Shopping |
| University of Wisconsin-Whitewater | |
| Faculty development grant | |
| Role: Co-Principal Investigator | |
| $2,500 | |
| 2008 | Mainland Chinese Traveling to Taiwan: Tourism Market Research and Management Implications |
| National Tourism Administration, Chin | |
| Research Grant | |
| Role: Team Member | |
| $15,000 | |
| 2005 - 2006 | The Outline of 2006-2010 Five-year Plan for Wuyishan’s National Economic, Social and Tourism Development |
| Wuyishan Municipal Peoples’ Congress, China | |
| Research Grant | |
| $3,000 |
Professional Service and Affiliations
| 2014 - Present | Editorial Review Board Member, Journal of Quality Assurance in Hospitality & Tourism | 2013 - Present | Member, Hospitality Sales & Marketing Association International (HSMAI) | 2013 - Present | Ad Hoc Reviewer, Journal of Hospitality & Tourism Research | 2012 - Present | Member, Hospitality Financial & Technology Professionals (HFTP) | 2012 - Present | Ad Hoc Reviewer, Journal of Marketing Channels | 2012 - Present | Editorial Review Board Member, Journal of Marketing Channels | 2012 - Present | Ad Hoc Reviewer, • International Journal of Contemporary Hospitality Management | 2011 - Present | Member, American Hotel & Lodging Association (AH&LA) | 2011 - Present | Ad Hoc Reviewer, Journal of Quality of Assurance in Hospitality and Tourism | 2009 - Present | Ad Hoc Reviewer, Tourism Management | 2008 - Present | Member, International Council on Hotel, Restaurant and Institutional Education (ICHRIE) | 2011 - 2014 | Ad Hoc Reviewer, Journal of Travel & Tourism Marketing | 2011 - 2014 | Ad Hoc Reviewer, Journal of Travel Research | 2011 - 2014 | Ad Hoc Reviewer, Marketing Management Journal |
Honors and Awards
- Certified Hospitality Educator (CHE) American Hotel & Lodging Educational Institute (AHLEI) June, 2016
- Certificate for Independent Applying Quality Matters (QM) Rubrics QM International March, 2015
- Student Organization Advisor of the Year Nominee, Associated Students & Student Involvement, San Jose State University 2013-2014
- • CARSH Faculty Success Program Funding Recipient Spring 2014
- • Certification in Hotel Industry Analytics (CHIA) June, 2014
- • Certified Revenue Management Executive (CRME) May, 2014
- • Hotel Business Acumen Certificate Spring 2014
- Best Paper Award Nominee, 17th Annual Graduate Student Research Conference in Hospitality and Tourism, 2012
Courses
- HSPM 191A—Hospitality Internships
- HSPM 065 -- Professional Seminar in Hospitality Management
- HSPM 001 – Introduction to Hospitality
- HSPM 154 -- Revenue Management
- HSPM 104 -- Hospitality Marketing
| December 2012 | Ph.D., Oklahoma State University - Main Campus ‐ Hotel & Restaurant Administration | |
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| July 2006 | MS, Xiamen University ‐ Tourism & Hospitality Management | |
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| July 2003 | BBA, Xiamen University ‐ Tourism & Hospitality Management | |
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