"The Effective Communication of Attributes in Sport-Sponsorship Branding" by Tom Mueller

Selected Works of Dr. Thomas Mueller

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Article

The Effective Communication of Attributes in Sport-Sponsorship Branding

International Journal of Sport Communication (2008)

Tom Mueller, University of Florida
Marilyn S. Roberts

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Disciplines

Public Relations and Advertising,
Marketing and
Business

Publication Date

January 6, 2008

DOI

10.1123/ijsc.1.2.155

Citation Information

Tom Mueller and Marilyn S. Roberts. "The Effective Communication of Attributes in Sport-Sponsorship Branding" International Journal of Sport Communication Vol. 1 Iss. 2 (2008) p. 155 - 172
Available at: http://works.bepress.com/thomas-mueller/11/