Article
The Effective Communication of Attributes in Sport-Sponsorship Branding
International Journal of Sport Communication
(2008)
Disciplines
Publication Date
January 6, 2008
DOI
10.1123/ijsc.1.2.155
Citation Information
Tom Mueller and Marilyn S. Roberts. "The Effective Communication of Attributes in Sport-Sponsorship Branding" International Journal of Sport Communication Vol. 1 Iss. 2 (2008) p. 155 - 172 Available at: http://works.bepress.com/thomas-mueller/11/