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About Sterling Bone

Present	Professor, Utah State University ‐ Marketing and Strategy
Institution Organization Position Type Position Title Time Period to Options Current Position Affiliate my profile with this Institution

Business and Marketing

Articles (29)

Profiting from Protecting Small Business Borrowers: Take That to the ...

Rutgers Business Review (2020)

Jerome D. Williams, Sterling A. Bone, Glenn L. Christensen and Alexandra Tebbs

While small businesses represent a significant portion of the economy, there is mounting evidence that the playing field is not ...

Mere Measurement “Plus”: How Solicitation of Open-Ended Positive Feedback Influences ...

Journal of Marketing Research (2017)

Sterling A. Bone, Katherine N. Lemon, Clay M. Voorhees, Katie A. Liljenquist, et al.

In two studies (a longitudinal field experiment with an established B2C national chain, and a field experiment with a B2B ...

Mere Measurement “Plus”: How Solicitation of Open-Ended Positive Feedback Influences ...

Journal of Marketing Research (2017)

Sterling A. Bone, Katherine N. Lemon, Clay M. Voorhees, Katie A. Liljenquist, et al.

In two studies (a longitudinal field experiment with an established B2C national chain, and a field experiment with a B2B ...

Responding to the 98%: Face-Enhancing Strategies for Dealing with Rejected ...

Journal of the Academy of Marketing Science (2016)

Paul W. Fombelle, Sterling A. Bone and Katherine N. Lemon

Although companies receive a staggering amount of ideas from consumers, only a small fraction of the ideas are actually usable, ...

Responding to the 98%: Face-Enhancing Strategies for Dealing with Rejected ...

Journal of the Academy of Marketing Science (2016)

Paul W. Fombelle, Sterling A. Bone and Katherine N. Lemon

Although companies receive a staggering amount of ideas from consumers, only a small fraction of the ideas are actually usable, ...

Responsibility and Well-Being: Resource Integration Under Responsibilization in Expert Services

Journal of Public Policy & Marketing (2016)

Laurel Anderson, Jelena Spanjol, Josephine Go Jeffries, Amy Ostrom, et al.

Responsibilization, or the shift of functions and risks from providers and producers to consumers, has become an increasingly common policy ...

Responsibility and Well-Being: Resource Integration Under Responsibilization in Expert Services

Journal of Public Policy & Marketing (2016)

Laurel Anderson, Jelena Spanjol, Josephine Go Jeffries, Amy Ostrom, et al.

Responsibilization, or the shift of functions and risks from providers and producers to consumers, has become an increasingly common policy ...

Rejected, Shackled, and Alone: The Impact of Systemic Restricted Choice ...

Journal of Consumer Research (2014)

Sterling A. Bone, Glenn L. Christensen and Jerome D. Williams

This research investigates the experience of systemic restricted choice and its impact on self-concept among racial and ethnic minority consumers ...

Rejected, Shackled, and Alone: The Impact of Systemic Restricted Choice ...

Journal of Consumer Research (2014)

Sterling A. Bone, Glenn L. Christensen and Jerome D. Williams

This research investigates the experience of systemic restricted choice and its impact on self-concept among racial and ethnic minority consumers ...

How Customer Participation in B2B Peer-to-Peer Problem-Solving Communities Influences the ...

Journal of Service Research (2014)

Sterling A. Bone, Paul W. Fombelle, Kristal R. Ray and Katherine N. Lemon

Customer support is critical for the success of business-to-business (B2B) service firms. A key issue such firms face is how ...

How Customer Participation in B2B Peer-to-Peer Problem-Solving Communities Influences the ...

Journal of Service Research (2014)

Sterling A. Bone, Paul W. Fombelle, Kristal R. Ray and Katherine N. Lemon

Customer support is critical for the success of business-to-business (B2B) service firms. A key issue such firms face is how ...

Managing Post-Purchase Moments of Truth: Leveraging Customer Feedback to Increase ...

MSI Reports (2014)

Clay M. Voorhees, Paul W. Fombelle, Alexis M. Allen, Sterling A. Bone, et al.

Managing Post-Purchase Moments of Truth: Leveraging Customer Feedback to Increase ...

MSI Reports (2014)

Clay M. Voorhees, Paul W. Fombelle, Alexis M. Allen, Sterling A. Bone, et al.

Immigration, Culture, and Ethnicity in Transformative Consumer Research

Journal of Public Policy & Marketing (2011)

David Crockett, Laurel Anderson, Sterling A. Bone, Abhijit Roy, et al.

Immigration, culture, and ethnicity (IC&E;) research has a lengthy history in consumer research, though most research focuses narrowly on identity ...

Immigration, Culture, and Ethnicity in Transformative Consumer Research

Journal of Public Policy & Marketing (2011)

David Crockett, Laurel Anderson, Sterling A. Bone, Abhijit Roy, et al.

Immigration, culture, and ethnicity (IC&E;) research has a lengthy history in consumer research, though most research focuses narrowly on identity ...

Why We Need a Service Logic: A Comparative Review

Journal of Applied Management and Entrepreneurship (2010)

Scott E. Sampson, Larry J. Menor and Sterling A. Bone

This paper considers perspectives of service that define what has been called service logic. We review two contemporary service logics ...

Why We Need a Service Logic: A Comparative Review

Journal of Applied Management and Entrepreneurship (2010)

Scott E. Sampson, Larry J. Menor and Sterling A. Bone

This paper considers perspectives of service that define what has been called service logic. We review two contemporary service logics ...

By-The-Book Decision-Making: How Service Employee Desire For Decision Latitude Influences ...

Journal of Service Research (2010)

Sterling A. Bone and John C. Mowen

To reduce adverse customer selection, service firms are empowering employees to use decision latitude to decide whether to provide a ...

By-The-Book Decision-Making: How Service Employee Desire For Decision Latitude Influences ...

Journal of Service Research (2010)

Sterling A. Bone and John C. Mowen

To reduce adverse customer selection, service firms are empowering employees to use decision latitude to decide whether to provide a ...

Service Innovation from a New Service Process Logic

Proceedings of the 11th La Londe Conference in Service Management (2010)

Scott E. Sampson, Sterling A. Bone and Larry J. Menor

Service Innovation from a New Service Process Logic

Proceedings of the 11th La Londe Conference in Service Management (2010)

Scott E. Sampson, Sterling A. Bone and Larry J. Menor

Service Innovation through Process Mutation

Proceedings of the EurOMA Annual Meeting (2010)

Scott E. Sampson, Sterling A. Bone and Larry J. Menor

Service Innovation through Process Mutation

Proceedings of the EurOMA Annual Meeting (2010)

Scott E. Sampson, Sterling A. Bone and Larry J. Menor

Fishing for Compliments and Complaints: The Influence of Solicited Customer ...

MSI Reports (2009)

Sterling A. Bone, Katherine N. Lemon, Katie A. Liljenquist, R. Bruce Money, et al.

Fishing for Compliments and Complaints: The Influence of Solicited Customer ...

MSI Reports (2009)

Sterling A. Bone, Katherine N. Lemon, Katie A. Liljenquist, R. Bruce Money, et al.