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Article
Encyclopedia of Major Marketing Strategies, Volume 4
Journal of Business & Finance Librarianship (2019)
  • Stephen Fadel, California State University, Monterey Bay
Abstract
Book review
Publication Date
2019
DOI
10.1080/08963568.2019.1632647
Citation Information
Stephen Fadel. "Encyclopedia of Major Marketing Strategies, Volume 4" Journal of Business & Finance Librarianship Vol. 24 Iss. 1/2 (2019) p. 69 - 71 ISSN: 0896-3568
Available at: http://works.bepress.com/stephen_fadel/6/