This article traces the efforts of a newly-hired business liaison librarian at a mid-size public university in conducting background research on those served as well as identifying relevant resources and services. The librarian examined four areas: the university, the College of Business, available business information sources, and library instruction. Emphasis was placed on indirect information gathering methods such as reviewing department webpages. The information collected was evaluated and a Liaison Information Document (LID) was developed to help guide future liaison efforts. The methods provided combined with the LID template may help other librarians, especially new hires, develop effective liaison programs.