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Article
An Empirical Investigation of Critical Success Factors in the Personal Selling Process for Homogenous Goods
Journal of Personal Selling and Sales Management (2013)
  • Sean Dwyer, Louisiana Tech University
  • John Hill, University of Alabama
  • Warren Martin, University of Texas at Austin
Disciplines
Publication Date
October 24, 2013
DOI
10.1080/08853134.2000.10754235
Citation Information
Sean Dwyer, John Hill and Warren Martin. "An Empirical Investigation of Critical Success Factors in the Personal Selling Process for Homogenous Goods" Journal of Personal Selling and Sales Management Vol. 20 Iss. 3 (2013) p. 151 - 159
Available at: http://works.bepress.com/sean-dwyer/5/