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Article
An Empirical Investigation of Critical Success Factors in the Personal Selling Process for Homogenous Goods
Journal of Personal Selling and Sales Management
(2013)
Disciplines
- Economics,
- Psychology and
- Marketing
Publication Date
October 24, 2013
DOI
10.1080/08853134.2000.10754235
Citation Information
Sean Dwyer, John Hill and Warren Martin. "An Empirical Investigation of Critical Success Factors in the Personal Selling Process for Homogenous Goods" Journal of Personal Selling and Sales Management Vol. 20 Iss. 3 (2013) p. 151 - 159 Available at: http://works.bepress.com/sean-dwyer/5/