Professor
Sara (Suri) Weisfeld-Spolter joined the Huizenga College of Business and Entrepreneurship in October 2008 and is currently a Professor of Marketing and a certified Korn Ferry Coach. Based on her excellence in scholarly productivity and teaching, she was named the 2016-17 HCBE Professor of the year. Suri has been published in Marketing Science, Psychology & Marketing, International Marketing Review and other premier marketing journals and has presented papers at many premier marketing conferences including Association of Consumer Research (ACR), Academy of Marketing Science (AMS), American Marketing Association Marketing Educators' Conference (AMA) and Society for Marketing Advances (SMA) conferences. An accomplished researcher who has received distinguished research and teaching awards, her research focuses primarily on different aspects of consumer behavior including gift giving, omni-channel consumers, product label claims, cultural influences, effects of eWOM and innovative teaching pedagogy approaches. She has been interviewed by the Sun-Sentinel, featured on live TV by NBC6 in the Mix and referenced in the Daily Stat by Harvard Business Review. In addition to her research, Suri has taught a wide variety of undergraduate and graduate marketing courses. She has also taught marketing theory and research methods in the doctoral program, has served as chair of the doctoral program and has chaired several dissertation committees. She especially enjoys teaching consumer behavior and marketing research at both the undergraduate and graduate level. Born in Brooklyn, NY, she earned her PhD, MS and BBA in marketing at Baruch College, City University of NY.
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About Sara Weisfeld-Spolter
Sara (Suri) Weisfeld-Spolter joined the Huizenga College of Business and Entrepreneurship in October 2008 and is currently a Professor of Marketing and a certified Korn Ferry Coach. Based on her excellence in scholarly productivity and teaching, she was named the 2016-17 HCBE Professor of the year. Suri has been published in Marketing Science, Psychology & Marketing, International Marketing Review and other premier marketing journals and has presented papers at many premier marketing conferences including Association of Consumer Research (ACR), Academy of Marketing Science (AMS), American Marketing Association Marketing Educators' Conference (AMA) and Society for Marketing Advances (SMA) conferences. An accomplished researcher who has received distinguished research and teaching awards, her research focuses primarily on different aspects of consumer behavior including gift giving, omni-channel consumers, product label claims, cultural influences, effects of eWOM and innovative teaching pedagogy approaches. She has been interviewed by the Sun-Sentinel, featured on live TV by NBC6 in the Mix and referenced in the Daily Stat by Harvard Business Review. In addition to her research, Suri has taught a wide variety of undergraduate and graduate marketing courses. She has also taught marketing theory and research methods in the doctoral program, has served as chair of the doctoral program and has chaired several dissertation committees. She especially enjoys teaching consumer behavior and marketing research at both the undergraduate and graduate level. Born in Brooklyn, NY, she earned her PhD, MS and BBA in marketing at Baruch College, City University of NY.
| Present | Professor, Nova Southeastern University ‐ H. Wayne Huizenga School of Business and Entrepreneurship | |
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Research Interests
Professional Service and Affiliations
| 2017 - Present | Mentor, Marketing Faculty | 2017 - Present | Editorial Board Member, Nova Southeastern University, HCBE E-Newsletter | 2016 - Present | Coach, Korn Ferry Assessment of Leadership Potential | 2016 - Present | Committee Member, Nova Southeastern University, Associate Dean Search Committee | 2015 - Present | Member, ACT Communication Team | 2015 - Present | Member, Faculty Rank and Review Marketing Committee | 2015 - Present | Member, Orientation Committee | 2014 - Present | Creator and Member, Advertising Task Force | 2014 - Present | Member, Curriculum Committee | 2014 - Present | Chair, Nova Southeastern University, MBA Program Council | 2014 - Present | Faculty Task Force, Nova Southeastern University, Mission Review Faculty Task Force | 2014 - Present | Recruiter, Supporting Undergraduate Recruitment | 2013 - Present | Lead Member, Marketing Management Concentration | 2012 - Present | Chair, Doctoral Program | 2012 - Present | Course Assessment Leader (CAL), MKT 3060, MKT 4700, MKT 5245 | 2011 - Present | Faculty Representative, Omega Rho Chapter of Alpha Kappa Psi | 2010 - Present | Member and Chair, Dissertation Committee | 2016 - 2016 | Committee Member, Nova Southeastern University, Outstanding Student Selection Ad hoc Committee | 2014 - 2014 | Committee Member, Nova Southeastern University, Outstanding Student Selection Ad hoc Committee | 2010 - 2012 | Researcher, Nova Southeastern University and MassMutual |
Honors and Awards
- HCBE Professor of the Year - Nova Southeastern University (2016-2017)
| 2009 | Ph.D., Marketing, Baruch College | |
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| 2002 | M.S., Marketing, Baruch College | |
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| 2001 | B.B.A., Marketing and Advertisement, Baruch College | |
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Contact Information
(561) 572-1499
Email: