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Sustainability is everything—and nothing
(2015)
  • Ryan B. Anderson, Santa Clara University
Abstract
November 2012.  I’m at a community meeting in Cabo Pulmo, Baja California Sur, Mexico.  It’s a gathering that includes members of the community of Cabo Pulmo, scientists, economists, planners, representatives from national and international NGOs, residents from surrounding communities, and development experts.  The subject: the future of Cabo Pulmo and the East Cape.  The problem: mass tourism development is slowly encroaching on the region.  While the East Cape remains relatively undeveloped at present, this won’t last for long.  Development is coming.

Only a few months before, Cabo Pulmo and its allies celebrated when “Cabo Cortes,” a massive tourism development project that was proposed for the region, was cancelled by former president Felipe Calderon (on national TV no less).  Calderon cited environmental concerns as one of the primary reasons why he 86-ed the project (and left the presidency with a nice “green” feather in his cap to boot).  The project plans for Cabo Cortes included approximately 30,000 rooms, a marina, residential units, multiple hotels, a separate community for workers, and multiple golf courses.  It was, effectively, a plan to build a new tourism city in a region where the largest population is approximately 5,000 people.  Cabo Cortes was the epitome of the kind of development that has dominated in Mexico for decades: big, fast, and profitable, with a long tail of problems that nobody wants to deal with over the long haul.  Places like Cancun and Los Cabos exemplify this type of rapid, mass-tourism development that looks wonderful from the national level and often disastrous at the local community level (see, for example, M. Bianet Castellanos’s book Return to Servitude).

When Calderon cancelled Cabo Cortes, Pulmo’s residents and supporters felt they had averted disaster and saved the national park.  It was seen as a major victory. Yet many people questioned how long that victory would last.  And, within a couple of months, Cabo Cortes resurfaced, ironically, as “Los Pericues.”  Ironic, because this is the name of the indigenous people who were almost completely wiped out during Spanish missionary period in Baja California late 17th and early 18th centuries.  The financial backers of Cabo Cortes, and now Los Pericues, were from Spain.  But Los Pericues didn’t last for long; it was suspended my Mexico’s top environmental agency (SEMARNAT), like its predecessor, because of environmental concerns.  But the brief life of Los Pericues was a clear signal that the desire to bring mass tourism development to the East Cape was clearly still alive.  It only seemed a matter of time before it would rise again.
 
Disciplines
Publication Date
January 24, 2015
Citation Information
Anderson, R. Sustainability is everything—and nothing. (2015) Savage Minds.