"Beyond London: Building an Olympic fan, sponsor interest" by Rick Burton

Selected Works of Rick Burton

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Article

Beyond London: Building an Olympic fan, sponsor interest

Sports Business Journal (2012)

Rick Burton, Syracuse University
N. O'Reilly

Disciplines

Sports Management

Publication Date

August, 2012

Citation Information

Rick Burton and N. O'Reilly. "Beyond London: Building an Olympic fan, sponsor interest" Sports Business Journal Vol. 15 Iss. 15 (2012)
Available at: http://works.bepress.com/rick_burton/118/