(2009-present) David B. Falk Professor of Sports Management
Rick Burton has more than 30 years of sports and entertainment industry leadership working with image-driven organizations such as the United States Olympic Committee, National Football League, National Basketball League, NIKE, Visa, Miller Brewing Company and Universal Studios. He has comprehensive experience with country, league, team and product marketing with emphasis on strategic planning, advertising, sponsorship, maximizing events and strengthening the positioning of entities using sports.
EDUCATIONAL BACKGROUND:
MBA with an emphasis on marketing, Marquette University, Milwaukee, WI (1991)
Bachelor of Science, Communications, with a focus on broadcast journalism, Syracuse University, Syracuse, NY (1980)
AFFILIATIONS AND MEMBERSHIPS:
More than 35 years of sports and entertainment industry leadership and scholarship working with image-driven organizations such as the United States Olympic Committee, National Football League, National Basketball League, NIKE, Visa, Miller Brewing Company and Universal Studios.
Comprehensive experience with league, team and product marketing with emphasis on strategic planning, advertising, sponsorship/fundraising
and strengthening a brand’s position in a global
marketplace.
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EDUCATIONAL BACKGROUND:
MBA with an emphasis on marketing, Marquette University, Milwaukee, WI (1991)
Bachelor of Science, Communications, with a focus on broadcast journalism, Syracuse University, Syracuse, NY (1980)
AFFILIATIONS AND MEMBERSHIPS:
More than 35 years of sports and entertainment industry leadership and scholarship working with image-driven organizations such as the United States Olympic Committee, National Football League, National Basketball League, NIKE, Visa, Miller Brewing Company and Universal Studios.
Comprehensive experience with league, team and product marketing with emphasis on strategic planning, advertising, sponsorship/fundraising
and strengthening a brand’s position in a global
marketplace.
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About Rick Burton
Rick Burton has more than 30 years of sports and entertainment industry leadership working with image-driven organizations such as the United States Olympic Committee, National Football League, National Basketball League, NIKE, Visa, Miller Brewing Company and Universal Studios. He has comprehensive experience with country, league, team and product marketing with emphasis on strategic planning, advertising, sponsorship, maximizing events and strengthening the positioning of entities using sports.
EDUCATIONAL BACKGROUND:
MBA with an emphasis on marketing, Marquette University, Milwaukee, WI (1991)
Bachelor of Science, Communications, with a focus on broadcast journalism, Syracuse University, Syracuse, NY (1980)
AFFILIATIONS AND MEMBERSHIPS:
More than 35 years of sports and entertainment industry leadership and scholarship working with image-driven organizations such as the United States Olympic Committee, National Football League, National Basketball League, NIKE, Visa, Miller Brewing Company and Universal Studios.
Comprehensive experience with league, team and product marketing with emphasis on strategic planning, advertising, sponsorship/fundraising
and strengthening a brand’s position in a global
marketplace.
EDUCATIONAL BACKGROUND:
MBA with an emphasis on marketing, Marquette University, Milwaukee, WI (1991)
Bachelor of Science, Communications, with a focus on broadcast journalism, Syracuse University, Syracuse, NY (1980)
AFFILIATIONS AND MEMBERSHIPS:
More than 35 years of sports and entertainment industry leadership and scholarship working with image-driven organizations such as the United States Olympic Committee, National Football League, National Basketball League, NIKE, Visa, Miller Brewing Company and Universal Studios.
Comprehensive experience with league, team and product marketing with emphasis on strategic planning, advertising, sponsorship/fundraising
and strengthening a brand’s position in a global
marketplace.
| Present | (1996-2003; 2008-present) Founder, Burton Marketing Group, Monument, Colorado | |
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| Present | (2009-present) David B. Falk Professor of Sports Management, Syracuse University | |
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Disciplines
Research Interests
Honors and Awards
- F irst - ever recipient of David B. Falk /Trustees chair
- Two - time winner of Falk College Faculty Member of the Year for Teaching – 2011 and 2013
Courses
- Sport Communication
- Managing the Sports Organization
- International Sports Relations
Contact Information
810 Nottingham Road
Syracuse, NY 13224
Phone: (315) 443-9881
Email: