"How IOC’s Pound Sees Anti-doping, Marketing Efforts Evolving" by Rick Burton

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How IOC’s Pound Sees Anti-doping, Marketing Efforts Evolving

Sports Business Journal (2012)

Rick Burton, Syracuse University
Norm O'Relly

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Disciplines

Business Administration, Management, and Operations

Publication Date

April 23, 2012

Publisher Statement

Permission is granted by Sports Business Journal for SUrface to distribute this article. All rights reserved to Sports Business Journal. Please refer to the journal's copyright policy for more information.

Citation Information

Burton, R. and O’Reilly, N. (2012), “How IOC’s Pound sees anti-doping, marketing efforts evolving ” Sports Business Journal, April 23-29, Vol. 15, No. 2.