Article
How IOC’s Pound Sees Anti-doping, Marketing Efforts Evolving
Sports Business Journal
(2012)
Publication Date
April 23, 2012
Publisher Statement
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Citation Information
Burton, R. and O’Reilly, N. (2012), “How IOC’s Pound sees anti-doping, marketing efforts evolving ” Sports Business Journal, April 23-29, Vol. 15, No. 2.