Skip to main content

About Ram Bala

Ram Bala is an Assistant Professor of Operations Management & Information Systems at the Leavey School of Business, Santa Clara University. He holds a Ph.D. in Management Science from the UCLA Anderson School of Management.
He studies pricing and resource allocation decisions for the software and pharmaceutical industries in dynamic, competitive markets using the mathematical techniques of operations research and game theory. One line of enquiry is the impact of upgrades and versions on pricing and other operational variables in innovation-intensive industries. He also looks at resource allocation decisions in services, particularly promotional effort, such as sales force and advertising. His work has been published in several top tier peer-reviewed journals including Management Science, Marketing Science, Information Systems Research, Production and Operations Management and the Journal of Revenue and Pricing Management.
He has also presented at several prestigious conferences across different functional areas, emphasizing the cross-functional nature of his research. Before Santa Clara, he was a faculty member in Operations Management at the Indian School of Business. Prior to joining academia, he consulted for several firms in the area of pharmaceutical marketing analytics.


2017 - Present Associate Professor, Business Analytics, Santa Clara University Leavey School of Business
2012 - 2017 Assistant Professor, OMIS & Business Analytics, Santa Clara University
2006 - 2012 Assistant Professor, Operations Management, Indian School of Business, Hyderabad, India

Enter a valid date range.

Enter a valid date range.


  • Operations Management
  • Supply Chain Management
  • Supply Chain Foundations
  • Business Analytics


1999 - 2004 Ph.D. in Management Science, UCLA Anderson School of Management
1994 - 1998 B. Tech, Mechanical Engineering, Indian Institute of Technology, Bombay, India

Contact Information

Operations Management and Information Systems (Academic Department)
1(408) 554-3035
Lucas Hall, 2nd Floor, 216J


Research Works (11)