My research engages the multicultural moment where culture and culture industries (that generate popular culture) are not simply articulated in aesthetic terms but take into account social justice, community mobilization, transnational turns, and a wide media landscape of not just commercial and mass forms but local and social media. Gender, race, nation, and socio-economic class are a key presence in my research and teaching. These intersections remain, in the field of Critical/Cultural Studies, a key focus of theorization, and my primary research interest.

My expertise in research methods spans the critical and qualitative spectrum, namely, Ethnographies: I have conducted critical, feminist, media audience-centered ethnographic studies; Qualitative cross-cultural field research in conflict communication and organizational contexts; Textual and media analysis, especially critical discourse analysis.