Article
Understanding buyer-supplier relationships: Empirical evidence for a proposed model.
USF St. Petersburg campus Faculty Publications
Document Type
Article
Publication Date
2002
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Marketing Management Journal, 12 (1), 120-131.
Language
en_US
Publisher
Marketing Management Association
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 4.0
Citation Information
Janda, S. and Trocchia, P.J.. (2002). Understanding buyer-supplier relationships: Empirical evidence for a proposed model. Marketing Management Journal, 12 (1), 120-131.