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About Philip J. Trocchia

Positions

Present Professor, University of South Florida St. Petersburg
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Disciplines


Research Interests


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Honors and Awards

  • 2013-2014: Winner - Best Paper, Product and Brand Management Track, Society for Marketing Advances Annual Conference, "Consumer Perceptions Regarding Luxury and Aspirational Brands…"
  • 2013-2014: Bank of America Chair for Civic Engagement, College of Business, USF St. Petersburg. Awarded $10,000

Courses

  • Marketing Strategy (MAR6816)
  • Marketing Management Problems (MAR4824)
  • Basic Marketing (MAR3023)

Education

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Ph.D., University of Alabama ‐ Marketing
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M.B.A., Michigan State University ‐ Marketing
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B.S., GMI Engineering & Management Institute ‐ Industrial Administration
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Contact Information

Office: LPH 438

Phone: 727-873-4898 

Email:


Peer Reviewed Articles (29)