Two hundred ninety-three university business students were surveyed using an academic entitlement (AE) scale updated to include new technologies. Using factor analysis, three components of AE were identified: grade entitlement, behavioral entitlement, and service entitlement. A k-means clustering procedure was then applied to identify four groups based on the relative strength of the AE components: the model student, under the radar, instructor as servant, and the privileged. These groups were further characterized by additional demographic (i.e., parental income) and classroom variables (i.e., instructor response times). Findings can help business educators gain better insight into the AE construct and devise more effective instructional strategies.