Article
Perceived characteristics and abilities of an effective marketing department head.
USF St. Petersburg campus Faculty Publications
Document Type
Article
Publication Date
2003
Abstract
This study uses an Internet survey of 247 full-time marketing faculty members and 43 marketing department heads at 167 American Assembly of Collegiate Schools of Business (AACSB) universities to examine perceptions of characteristics and abilities crucial for marketing department head effectiveness. It also examines crucial department success measures for judging a marketing department head's effectiveness. Implications for faculty, department heads, and university administrators are addressed.
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Sage Publications, Inc. DOI: 10.1177/0273475302250567 Members of the USF System may access the full-text of the article through the authenticated link provided.
Language
en_US
Publisher
Sage Publications, Inc.
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 4.0
Citation Information
Trocchia, P.J. and Andrus, D.M. (2003). Perceived characteristics and abilities of an effective marketing department head. Journal of Marketing Education, 25 (1), 5-15.