Article
An empirical examination of automobile lease vs finance motivational processes.
USF St. Petersburg campus Faculty Publications
Document Type
Article
Publication Date
2003
Abstract
This research study explores the growing phenomenon of consumption without ownership by addressing individuals' motivations for leasing, rather than financing, products. A two-phase study was conducted in the retail automotive industry in order to ascertain motives for consumer leasing. It was found that while all hypothesized motives were predictors of the lease/finance decision (including desire for gratification and desire for social approval), two variables - desire for variety and desire for simplified maintenance - emerged as the best predictors of whether an individual chooses to lease or finance his/her motor vehicle. Implications for marketers and academicians are discussed.
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Consumer Marketing 20 (1), 28-43. DOI: 10.1108/07363760310456937 Members of the USF System may access the full-text of the article through the authenticated link provided.
Language
en_US
Publisher
Emerald Group Publishing Limited
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 4.0
Citation Information
Trocchia, P.J. and Beatty, S.E. (2003). An empirical examination of automobile lease vs finance motivational processes. Journal of Consumer Marketing 20 (1), 28-43.