Article
A typology of music consumption motivations.
USF St. Petersburg campus Faculty Publications
Document Type
Article
Publication Date
2002
Abstract
This study explores individual music consumption preferences using the existential-phenomenological paradigm of interpretive research. Holt's (1995) typology is employed and modified to develop a motivational framework for music consumption. Within the context of the framework, thirteen basic reasons for consuming music are presented: accounting, auditory stimulation, fantasy, memory trigger, identification, inspiration, professional development, ambiance, discussion topic, event preparation, communing, gaining acceptance, and exerting dominance. Implications for marketing practitioners and future research opportunities for marketing academicians are discussed.
Language
en_US
Publisher
The Clute Institute for Academic Research
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 4.0
Citation Information
Trocchia, P.J., Apps, M.M., and McNish, S.E. (2002). A typology of music consumption motivations. The International Business and Economics Research Journal, 1 (9), 7-16.
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in The International Business and Economics Research Journal, 1 (9), 7-16. Members of the USF System may access the full-text of the article through the authenticated link provided.